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Smarter mobility

Shell Eco-marathon, Houston, USA, 2010

The number of cars on the road is expected to triple by 2050. A variety of fuels and techniques will be needed to meet the growing demand for mobility while limiting CO2 emissions. These will be influenced by government policies, advances in technology, cost and environmental concerns. At Shell we are finding innovative ways to help move the growing number of people and goods efficiently. Our “Smarter Mobility” programme includes developing more energy-efficient fuels and lubricants; investing in lower carbon alternatives; offering drivers fuel-saving tips; working in technical partnerships; and helping to reduce CO2 emissions from road-building.

Sustainability Report 2010

Discover what we say about our approach to sustainable development in the online Sustainability report 2010.

In this section

Smarter products

V-power

Offering customers advanced fuels and lubricants for better driving performance, lower CO2 emissions and fuel savings compared to conventional fuels and lubricants.

Smarter use

car

Encouraging customers to use less fuel by changing their driving behaviour and inspiring future generations to design energy efficient cars.

Smarter infrastructure

road

Developing products that can make road-building more efficient, with less energy and greater strength and flexibility.

Energy efficient fuels and lubricants

Zhuhai blending and filling plant, China, 2009

Using the latest technology to develop advanced fuels and lubricants that help make our customers more energy efficient today and prepare for tomorrow.