Enterprise Development

To promote an entrepreneurship amongst Indonesian youth as a way to growth the economy and improve living condition at the grass roots.

About Shell LiveWIRE Programme

Shell LiveWIRE in Indonesia

Shell LiveWIRE Business Start-Up (BSA) Winners 2008

Frequently Asked Questions (FAQ)

LiveWIRE was started by Shell in Scotland in 1982 and programmes now operate in 20 countries and more are coming in the pipeline. LiveWIRE is one of the Corporate Social Investment programmes supported and promoted globally by Shell. In each country the local Shell company leads with the introduction of the programme. It is a programme that seeks to encourage young people to explore starting their own business as a viable career choice.

The programme and materials are customised for every country to meet the culture, aspirations and needs of the country and its young people. All materials and training are offered in local language.

Activities:

Common to all LiveWIRE schemes, is the aim of improving the opportunities for young people (normally in the 16 to 30 age range) to develop themselves and to realise their potential, principally by creating and developing their own businesses.
Typically, a LiveWIRE programme may contain some (and in some cases all) of the following services for young people.

1. Enquiry Service: By providing information young people are introduced to the idea of starting a business: how to find and develop a business idea, where to seek help and how to prepare a business plan.
2. Personal Advice: In many instances the young person will also be offered the opportunity to link with a LiveWIRE volunteer advisor and, through the advisor, to further advice and training. Advisors are volunteers with direct small business experience or are from banks or accountancy firms. Others are previous beneficiaries from the LiveWIRE programme.
3. Business Planning And Ideas Generation Workshops: These are run for groups of young people to stimulate exchange of ideas and encourage good planning.
4. Awards: An awards programme which recognises and celebrates the success and effort of young people in developing business plans or in their first year in business. This is invariably good news and attracts good publicity for the young people and for Shell. It also provides a platform and an opportunity for dialogue with government. Awards may also be given for best progress in growing and developing the business over the first two or three years.

What Are the Benefits?

• Benefits to young people
  – Increased opportunities for entrepreneurship
  – Better survival rate of supported enterprises
  – Improved employability
• Benefits to society
  – New businesses
  – More jobs
  – Young entrepreneurs as role models for future generations
  – Diversified and sustainable local economies
• Benefits to the companies supporting this programme
  – More and new customers
  – Appropriate channels for implementing corporate social responsibility
  – Enhanced reputation and brand image
  – Reduced over-dependency on the corporation as the principal employer in poor areas
  – Strengthened supply chains
  – Reduced adverse social impact of downsizing
  – Community recognition
• Corporate citizenship
  – Creating jobs for young people
  – Reduced over-dependency on the corporation as the principal employer
  – Strengthened supply chains

Facts about LiveWIRE

• Annually over 1.2 million young people are in contact with a LiveWIRE programme. In a typical year over 250,000 request further information and help to explore their business idea and generate a business plan.
• The ratio of males to females enquiring to LiveWIRE is 55:45 and the average age at enquiry is 23.
• In 2005 over 4000 businesses reached the national level of their country awards programme with an average of 4.3 jobs being created by each business.
• During 2005 the LiveWIRE programme enabled Shell worldwide to work in partnership with over 121 public organisations and 36 private organisations.
  

Shell LiveWIRE Indonesia is one of over 20 LiveWIRE programmes supported by Shell around the world to promote the spirit of enterprise in young people. It is established in 2003 and part of Shell Indonesia social investment programs and aims to inspire young people to explore the possibility of starting their own business.

The original LiveWIRE programme was launched in 1982 in the United Kingdom and local variations of the programme are developed in the each country to deliver the most appropriate support to young people as they develop the skills needed to plan, launch and manage new business enterprises. LiveWIRE schemes are financed on a country by country basis by the local Shell company and operate in partnership with local and national Government to facilitate delivery of economic and social inclusion programmes.

Shell LiveWIRE programmes are currently operating in 23 countries including: Abu Dhabi; Argentina; Brazil; Brunei; Chile; Egypt; Hong Kong; Indonesia; Iran; Ireland; Libya; Mauritius; Netherlands; Nigeria; Oman; Pakistan; Qatar; Singapore; South Africa; and, the United Kingdom ( England, Scotland, Ireland, Wales ).

Shell Indonesia initiated to establish Shell LiveWIRE in 2003 for promoting entrepreneurship to young people in Indonesia. In its implementation, it adopts methodologies of LiveWIRE International with some adjustment with local culture and youth characteristics.

Activities:

• In 2003-2006, Shell LiveWIRE run Bright Ideas Workshop in 3 cities – Jakarta, Bandung and Yogya and 1 BSA Award. The award selected 5 out of 8 finalists from those 3 cities.
• In 2007-2009, Shell plans to hold Bright Ideas Workshops in 24 big cities in Indonesia and in 4 universities across Indonesia as well as 2 Shell Business Start-Up Awards. 

In 2007 German Private Public Partnership programme (DEG) was interested in jointly funding the program. With DEG as funding partner and UKM Center FEUI as implementing partner, Shell Indonesia will hold 24 Bright Ideas Workshops across universities in Indonesia during 2007-2009, Business Plan competitions & Shell Business Start-Up Awards.

The Shell Indonesia LiveWIRE programme offers more integrated program activities that young people need to start up a business which are:

• Bright Ideas Workshops to motivate business planning and ideas generation. These are run in collaboration with universities in Indonesia and targeting young people aged 18-32 to stimulate exchange of ideas and encourage good business planning.
• Enquiry Service via website www.livewire-indonesia.org: the website  serves as source of information to introduce young people to the idea of starting a business: how to find and develop a business idea, where to seek help and how to prepare a business plan. They also can access list events that Shell LIveWIRE has done or plan to have. In this website young people can also ask for business advise.
• Personal Advice: The young person can also access to the opportunity to link with a  network of young people who have participated in Bright Ideas workshops whether or not they have set up business via mailing list. This Shell LiveWIRE Indonesia mailing  (shell_livewire@yahoogroups.com) has been a popular forum to facilitate the entrepreneurship discussions among the members. Shell LiveWIRE advisors act as moderators of the mailing list.  Shell Indonesia also provides regular Face-to-Face coaching & mentoring to the winners of Shell LiveWIRE Business Start-Up awards to build their capacity and equip them with necessary tools to develop their businesses.
• Business Start-Up Awards
  This awards programme recognises and celebrates the success and effort of young people that have developed business maximum 2 years. This is invariably good news and attracts good publicity for the young people and for Shell Indonesia. The media exposure also provides huge business opportunities for the winners.

Please click for further information on Shell LiveWIRE Indonesia website:
www.livewire-indonesia.org

Bright Ideas Workshop Locations

June 2007 – May 2008	June 2008 – May 2009
Jakarta + Tangerang	Jabotabek
Bandung	Bandung
Yogyakarta	Surabaya + Malang
Surabaya	Yogyakarta
Depok	Medan
Semarang	Samarinda
Malang	Pontianak
Denpasar	Makasar
Lampung	Menado
Palembang	Pekanbaru
Medan	Jambi
Balikpapan	Batam
Universities	Universities
UGM - Yogyakarta	ITB
UI	ITS

1. So why do Shell support a scheme that on the surface seems so far removed from producing and selling petrol?

The small business sector generates the majority of new jobs today, and small businesses constitute a very high percentage of Shell's customers, suppliers and contractors. It is therefore in Shell's best interests to make a positive contribution to a thriving small business sector which boosts the economy and creates employment opportunities for our young people.

2. What are the benefits to Shell as a sponsor? 

Shell derives many opportunities from being involved with a programme like LiveWIRE. For example:

• Good PR/media stories
• Opportunities for Shell staff to involve customers and suppliers as judges, or presenters or additional sponsors at Award events
• Youth development programme usually create platforms for dialogue with regional and national governments at Ministerial level
• Adds value to working in local communities
• Puts Shell brand in front of young people who might otherwise have no contact with the company

3. What are the benefits to other sponsors?

The three main benefits are:

• LiveWIRE is an established concept and programme and is a low ride sponsorship as Young People starting their own business or being enterprising is in variably Good News
• Shell Is committed to LiveWIRE long term and seeks other who take the longer view
• LiveWIRE brings excellent networking opportunities and links with governments at regional and national level

4. Who makes a good advisor?

The key to LiveWIRE success is often due to the encouragement and confidence the local LiveWIRE contact, advisor, guru, mentor brings to their dealings with the young would be entrepreneur. Often these skills are more important than what the advisor has the latest business information at his/her fingertips. Personality first and experience second.

A question we are often asked is "Why do Shell support a scheme that on the surface seems so far removed from producing and selling petrol?"

The Shell Enterprise Unit in the United Kingdom has provided the following:
"The small business sector generates the majority of new jobs in Britain today, and small businesses constitute a very high percentage of Shell U.K’s customers, suppliers and contractors. It is therefore very much in Shell’s best interests to make a positive contribution to a thriving small business sector which boosts the economy and creates employment opportunities for young people."