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Press Release

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“Road Safety Goes to School” (English)

23/09/2008

Road Safety Education to mudik for Elementary School students from PT Shell Indonesia.

 

Encourage children participation on road safety awareness in mudik Lebaran

 

Road Safety Goes to School is a part of Road Safety program campaign by PT Shell Indonesia “Road Safety: Think Safety, Act Safely”

 

Around 150 students from SDN 05, Tebet Barat, Jakarta, participated in Road Safety Goes to School program initiated by PT Shell Indonesia. The  program that is started during the mudik (annual Indonesian tradition where one goes home to city of origin or parents' house during Eid holiday), is called “Mudik Aman dan Gembira”. The program also introduced Road Safety’s mascots named Tisa (short from “Think Safety”) and Aksa (short from “Act Safely”).

 

Road Safety Goes to School Program is one of social investment  programs by PT Shell Indonesia as a part of  on going “Road Safety: Think Safety, Act Safely” program series. Road Safety Goes to School program involves 600 students from 4 elementary schools in Jakarta. The aim of the program is also to give positive contributions to the community. Therefore, the schools involved were the ones near Shell’s retail sites.

 

Ministry of Transportation predicted the number of Lebaran travelers using ground, sea and air transportation will be 15,8 millions travelers, or an increase of 6,14 percent compared to last year. The majority of the travelers use ground transportation, in which 90% of it involves motorcycles.

 

Growing number of travelers generate concerns on the increasing number of traffic accidents. This can be understood because there is still poor road infrastructure and very low road safety awareness.

 

Darwin Silalahi, President Director and Country Chairman, PT Shell Indonesia says, ”Program Road Safety: Goes to School is one of PT Shell Indonesia’s concerns and commitments to push down number of traffic accidents. We believe that if we are consistent in developing road safety values at early age, then we will gain better generation. We hope that this year's mudik can be managed to be more organized, safe and fun.”

 

Sri Endah, Social Investment Manager PT Shell Indonesia, says, “By Road Safety Goes to School program, we'd like the children to take taking part in creating road safety awareness, especially in mudik Lebaran festivity. Mudik can be more fun if they can help and remind their parents or family and communities on road safety awareness.”

 

At the same occasion, AKBP Subono, Head of Community Education, Indonesian National Police, was very enthusiastic about the Road Safety Goes to School program by Shell Indonesia. “Before, the socialization of road safety during mudik had always been targeted at adults. However, mudik for Eid also belongs to the children. Shell's program is a great positive step that should be followed by others. Through the program, we hope that the children can be agents of change, to remind their parents on the importance of road safety.”

 

Road Safety Goes to School program is a fun learning program. The students gained various knowledge of road safety, starting from the introduction and function on road signs, preparing the vehicles, traffic regulations to the job description of the traffic police officers. All materials were directly given by traffic police officers.

 

To prevent avoid children from being bored, the program also had is also create education games like quiz and puzzle. The very interesting part of the program was a story telling session of “Pulang Kampung Aman Yuuuk . . .” by Road Safety mascots, Tisa and Aksa.

 

11 years old student, Ishaq Mahmudil Hakim, says, ”I am happy participating in Road Safety program. Me and my family will go mudik and I will remember what need to be done for road safety.”

 

SDN 05 Tebet Barat Principle, Supriyati says, ”We are very happy about the Road Safety Goes to School program. The program is not only fun for the children, but it's also very useful. We all know that the number of accidents tends to increase and the children need to be informed about the current conditions.”

 

About ”Road Safety: Think Safety, Act Safely” Programme

PT Shell Indonesia having commitment on road safety. In Mei 2008, PT Shell Indonesia launches ”Road Safety: Think Safety, Act Safely” program. The program is one of PT Shell Indonesia’s social investment initiative in order to increase road safety awareness.

 

Road Safety program started by involving more than 1000 students from 13 elementary schools in Jakarta. As a key program, Road Safety program have been implemented in the entire PT Shell Indonesia’s business lines. For example, Motorcycle lubricant division, Shell Advance, is also carry out road safety program “Safety Riding”. In June 2008, Shell Advance Safety Riding detained workshop for 100 road safety ambassadors (Duta Keselamatan Berkendara/DKB) through biker community representatives in Jabodetabek. In mudik Lebaran 2008, Shell Advance organizing ”Shell Safety Trip” by providing free services for motorcycles.

 

For further information please contact:

 

Ruli Nurlaili
Consultant
G-Communication
Telp: (021) 424-6413

Fax:( 021) 425-4108
Mobile: 0818-935713

 

 

 

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