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New Face of Shell Lubricants (English) |
| 23/10/2008 |
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Shell is ready to face future lubricants business challenges |
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Shell is introducing the new packaging for all of its lubricant products worldwide, including Indonesia. The packaging change is one of Shell’s strategies to respond to the current and future lubricant business challenges. With this new packaging, Shell lubricant products will be easier to read, to recognize, and are more user-friendly. |
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Two handles placed vertically and horizontally for four liter packaging, clearer tier product, label and clearer technical information for engine needs make the new packaging user-friendly for engine types through this user-friendly packaging, allowing customers and retailers to choose the oil that best matches the need of their vehicle type, whether it is a heavy-duty vehicle, car, or motorbike. |
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Shell’s track record in lubricants innovation, stretching back more than 60 years, affords the company a deep understanding of the operation and lubrication needs of engines. Building on this proven heritage, Shell continues to employ leading edge technology to develop lubricant products that deliver protection to modern engines. ”This new packaging launch signifies our continuing commitment to grow our Shell Lubricants in Indonesia business development in Indonesia,” said Shell Indonesia President Director and Country Chairman Darwin Silalahi. |
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“We understand that customers need the best and high quality products. Therefore, Shell is committed to providing high quality lubricant products that have gone through meticulous tests to keep the engine clean and can be used in every road condition, climate, and for various engine conditions,” said Shell Southeast Asia Cluster Marketing Manager Hardeep Kirpal Singh. |
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Technical cooperation between Shell, Ferrari and Ducati has resulted in the high quality lubricant products we offer our customers. Shell offers a variety of lubricant products with the new packaging for various engine requirements, such as; Shell Helix series for car engines, Shell Helix HX3, Shell Helix HX5, Shell Helix HX7 and Shell Helix Ultra. Shell Advance series for motorcycle engines, Shell Advance SX2, Shell Advance VSX 2, Shell Advance S 4 and Shell Advance Ultra also Shell Rimula series for diesel engines, Shell Rimula 2, Shell Rimula R2 Extra and Shell Rimula RX3. |
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For more information, please contact: Stratcom Indonesia
Ezta Wahyudi / Fajar Putra
Tel: +62 21 7891908
Fax: +62 21 78832179
Email: ezta@stratcom.co.id / fajar@stratcom.co.id |
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