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Press Release

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Shell Advance: MotoGP Mania and Safety Riding Awareness Campaign (English)

31/03/2008

 

Shell Advance enjoys being the leading international lubricant brand for motorbikes in Indonesia for several years. As a token of appreciation for consumers and bikers, Shell Advance with Ducati Indonesia conducts Shell Advance- Ducati Partnership exhibition and Safety Riding Awareness Campaign at Blitz Megaplex Grand Indonesia.

 

This exciting event gives consumers an opportunity to watch MotoGP Spain live on the big screen, participate in Moto GP-themed fun games and have the chance to win exclusive original Ducati merchandise. At the same event, in order to heighten safety awareness amongst bikers, a talk show on Safety Riding is also held with experts in their fields.

 

Darwin Silalahi, Country Chairman and President Director Shell Indonesia said “Our partnership with Ducati and our commitment to heighten consumer awareness on safety riding are both important to Shell Advance. This event is an expression of our gratitude to our consumers for their support.  With more than 28 million bike owners and growing in Indonesia, Shell is committed to always give the best for the Indonesian consumers and we consistently endeavor to meet their needs.”

 

The Shell Advance family of products is divided into two engine categories, the 4-stroke engine and the 2-stroke engine. For 4-stroke engine, Shell has three lubricant variants; Shell Advance VSX4, Shell Advance SX4, and Shell Advance S4. For 2-stroke engine Shell Advance has four variants; Shell Advance VSX2, Shell Advance SX2, Shell Advance S2, and Shell Advance Racing X.

 

Shell Advance is developed and tested on the international racetracks with Ducati and has gained trust from Ducati in the MotoGP and Superbike team to become their official technical partner over the past seven years. Currently, Ducati has put a complete trust in Shell Advance by putting labels on Ducati bike freshly released from the Ducati factory stating Ducati’s recommendations to use Shell Advance for every Ducati bike.

 

For further information please contact:
PT Shell Indonesia
Fathia Syarif
Manager, Media Relations, External Affairs and Communications
Tel: +62 21 7883 8838
Fax: +62 21 7884 9676
Email: fathia.syarif@shell.com

 

 

 

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