Every year a million people die and over 20 million are injured in road accidents, of which 85% are in developing countries. The World Health Organisation predicts that road traffic accidents will rise from the seventh to the second most frequent case of death by 2020. According to a research done by Asian Development Bank for the year 2003, the number of road accidents in Indonesia was 24.5 million. Out of those accidents, there were 9.000 minor injuries, 6.000 serious injuries and 8.700 fatalities. While 16% of the accidents were related to passenger cars and 73% were related to motorcycles. Bob Moran, Country Chairman and President Director for Shell Indonesia, said, "Road safety awareness is vital to prevent accidents on the road. Globally, Shell is amongst the champion promoters for Road Safety, both internally and externally. Within Shell, we continue to focus on improving road safety throughout our businesses by addressing driver skills and behaviour, improving compliance and implementing new technologies." Shell has developed global minimum road transport standards to improve the clarity and effectiveness of our existing standards. These standards are meant to provide a simple yet strong framework that cover the minimum controls required to sustain a safe road transport operation. They are accompanied by a combined approach of training, new technologies and partnerships, which take into account the varied driving environments in which Shell operates. The Six Big Rules for Road Safety at Shell: - All drivers shall have a valid driving licence for the type of the vehicle being driven.
- The driver shall ensure the wearing of seat belts by him/herself and all passengers.
- The driver shall ensure that the vehicle is roadworthy, as defined by the standard.
- Full compliance with rest breaks prescribed by local legislation.
- Full compliance with the Shell Drugs and Alcohol Policy, and
- Full compliance with the mobile phone standard.
There are many factors for road safety, such as other road users and country vehicle standards that make this a challenging issue to address at both local and global level. We therefore strongly believe that working in close collaboration with international agencies, companies and governments is essential. Heldiansyah, Corporate HSSE Manager Shell Indonesia, said, “Shell is passionate about safety in all aspects of its business, this is not just corporate jargon. If we can save just one life by raising people’s awareness of these very simple but important issues then we have made a difference”. To support the UN Road Safety Campaign 2007, Shell is participating by sponsoring and speaking on Modern Road Safety Management at the "Private Sector Contribution to Make Road Safer" held on 28 April by the Oil and Gas Society in Serang, Banten. On the same day, approximately 100 cars and 300 people from various automotive clubs will convoy from Shell office to Rancamaya, Bogor to attend a Road Safety Event and presentation by the Indonesia Defensive Driving Center. The automotive clubs include Honda Automotive Club Indonesia (HACI), Great Corolla Club, Volvo Club of Indonesia, Avanza Xenia Club, Peugeot 405 Club and Yaris Club.
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