Shell Companies in Indonesia launched the Shell Helix motor oils campaign themed “Refresh, Revive, Rejuvenate” to the local market as part of its global launch. Shell Helix contains unique cleansing agents for the engine and is the world’s leading brand for motor oils. At the media conference, Shell shared information in identifying the appropriate type of oil for car engines as it will determine the endurance and performance of engines. Bob Moran, Country Chairman, Shell Companies in Indonesia said, “For many people, a vehicle is one of their most important investments. Shell Helix was especially developed for car owners who care about their engine’s performance. The benefits of Shell Helix has been proven through a range of rigorous tests, making it our leading product. With this new campaign we want to make consumers aware of the importance of taking care of their vehicles just as they take care of themselves” Shell offers a complete range of lubricant products to meet consumer’s needs: Shell Helix Ultra, Shell Helix Plus, Shell Helix Super, Shell Helix 20W-50 (Red), Shell Helix Diesel Plus and Shell Helix Diesel Super. Each of these products are especially developed for different engines and all have a special cleansing agent that actively cleans the engine surface and continuously lock away harmful dirt and deposits, while giving vehicles maximum lubrication and wear protection. This process will continually clean and and improve the condition of engine’s vital components, giving the vehicle a “Just Serviced Feeling” until the next oil change. Shell Helix will leave vehicles refreshed, revived and rejuvenated, just as people feel after a spa treatment. A research on high-mileage taxi drivers in the United Kingdom shows that nine out of ten taxi drivers who replaced their regular oil with Shell Helix can feel the difference in their engine’s performance right away. Their perception is backed up by laboratory tests in Europe that prove that diesel engine vibration can be cut by up to 20% by using Shell Helix instead of a standard motor oil. Bob Moran added, “With a population of 220 million and a growth economy, Indonesia is one of the key strategic markets in the world where Shell is keen to grow its business. Our commitment is to invest significantly in the market, continue to create innovations and deliver high quality products and services to all of our customers in Indonesia.“
| 
