Shell Companies in Indonesia crosses an important milestone as it officially opens Jakarta’s first internationally-branded fuel retail outlet in over 40 years at Jl. S. Parman, West Jakarta. This follows the recent station opening in Lippo Karawaci, Tangerang last November. The new outlet will enable motorists in the Jakarta area to enjoy high-quality fuel products and services from Shell. At this new site in S. Parman, Shell offers the much awaited high-quality Shell Diesel, in addition to Shell Super and Shell Super Extra gasoline with octane levels of 92 and 95 respectively. Shell Diesel is recommended for all types of diesel vehicles and keeps the engine clean and free from deposits, while Shell Super Extra is specially formulated to provide more power for the engine, while keeping it clean. The Shell retail outlet has modern, fast flowing pumps which provide a digitally printed receipt to assure customers they receive the correct quantity, and a convenience store. Shell plans to later offer subsidised fuels in its retail stations to complete the range of products to meet customer needs.
Bob Moran, Country Chairman Shell Indonesia, a unit of Royal Dutch Shell, said, “We are delighted to inaugurate Jakarta’s first internationally-branded fuels retail outlet. I am confident that motorists in this city will enjoy the high quality products and services offered. Shell is the world’s undisputed leader in fuels technology, and we are keen to share our quality offering with the Indonesian customer. Indonesia is a key strategic market for Shell in the Asia Pacific region and we have a long-term commitment to invest in Indonesia in the energy sector, including the fuels retail business.”
Commenting at the opening of the Shell station, Chairman of the Investment Coordinating Board, M. Lutfi said, “Shell’s strategic move to significantly invest in Indonesia proves that Indonesia is a conducive country for investment. I look forward to the creation of a level playing field for all licenced players that will bring forth further investments and create healthy competition in the market. We are pleased to have Shell on board, and with their reputation and expertise we are confident that they will provide new standards in fuel retail services.” Ahmad Ridha, the Dealer who will operate the outlet with his crew of 100 fully trained men and women, says: “I am keen to start my new role as an entrepreneur and proud for the opportunity Shell has given me to run their first fuels retail outlet in Jakarta. I am also pleased that I can participate in building the economy by creating new job opportunities for the local people. I am impressed with Shell’s commitment to quality, service, safety and the environment. Customers will feel the difference I believe.” The next Shell fuels retail outlet poised to open also in March 2006 is located at Jl. Warung Buncit Raya, South Jakarta. Shell is enthusiastic about the opportunity to deliver quality fuel to the Indonesian motorist, and contribute to environmental conservation through increased fuel quality and engineering and operating standards. Shell is a leading supplier of high quality lubricants to the consumer, transport and industrial markets in Indonesia. Shell’s world-famous Helix brand of car engine oils was recently launched in Indonesia in a successful media campaign called “Bersih, Segar, Separti Baru Terus”.
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