[Hong Kong – October 9, 2009] Today Shell announces the release of its groundbreaking new fuel, Shell FuelSave, to help Hong Kong drivers get the most out of every drop. The introduction of Shell FuelSave is the latest initiative by Shell in its ongoing commitment to improve its fuel products in order to help drivers save fuel and save more for their pockets. Shell FuelSave is scientifically proven to be more efficient and, as the most advanced fuel economy formula fuel of Shell yet, it allows drivers to save up to 1 litre of fuel for every tank*. It is now available throughout Shell fuel stations in Hong Kong. Save Up To 1 Litre Per Tank*
Eric Holthusen, Fuel Technology Manager, Shell Malaysia Ltd. said, “The introduction of Shell FuelSave is such an important breakthrough in improving Fuel Economy. The Efficiency Improver element is more successful at lubricating the engine so that the components are able to run more effectively, meaning that the vehicle can cover longer distances on the same amount of fuel. This works so that Shell FuelSave can save drivers up to one litre of fuel each time they fill up*.” Michael Wong, as Shell’s FuelSave Ambassador, joined Daniel Ng, Director, Shell Hong Kong Ltd., as he introduced Shell FuelSave. Daniel Ng said, “The introduction of this gasoline is the latest effort by Shell in a bid to improve fuel economy in Hong Kong. Shell FuelSave is the most advanced Shell maingrade fuel economy fuel, helping drivers to save up to 1 litre of fuel each time they refill*. Last year, the total consumption of unleaded motor petrol in Hong Kong was 447.5 million litres. With Shell FuelSave, Hong Kong drivers are able to save up to 8.95 million litres of fuel each year**.” “With the Shell FuelSave tips I have already learnt to save a lot of fuel, but with the introduction of Shell FuelSave I will be able to save even more. It’s great because it saves money and helps the environment,” said Michael Wong. Shell 1 Litre Challenge
At the launch, Michael Wong’s celebrity friends Carl Ng, Ankie Beilke and Rosemary Vandenbrouc joined him and Daniel Ng to announce their participation in Hong Kong’s first Shell 1 Litre Challenge in November. Contestants are challenged to see who can travel the furthest using just 1 litre of Shell FuelSave. It is an invitational event, with 10 quotas reserved for the public. Those ten lucky Hong Kong residents can participate in the challenge, pitting themselves against Michael Wong and his celebrity friends. To gain a chance to compete, consumers can simply enter a lucky draw for only HK$300 at any Shell station from October 19, 2009 onwards. The winner of Shell 1 Litre Challenge will receive HK$10,000 Shell fuel coupon. Michael’s involvement in the 25th Shell Eco-marathon can be seen in a webisode on the campaign webpage: www.shell.com.hk/everydrop/video. Shell Helps Drivers to Save More and Get the Most Out of Everydrop
In celebration of the launch of Shell FuelSave, Shell is launching a series of special offers from today! - Shell Bonus Card holders will enjoy a discount of HK$1.7/litre at all Shell stations!
- Shell Citibank Platinum Card holders will enjoy discount and rebate up to HK$2.6/litre!
- On October 11 (Sun), customers of all Shell stations will receive a voucher for 1 litre of fuel for the next fill-up on every purchase of HK$200 or above (net amount after discount)!
Note to editors:
* Based on a minimum tank size and fill up of 50 litres. Comparison between standard gasoline with and without fuel economy formula. Actual savings may vary according to vehicle, driving conditions and driving style.
** According to the first quarter 2009 quarterly report released by Hong Kong Census and Statistics Department, the total import volume of unleaded motor petrol in 2008 was 447.5 million litres.
For more information and high-resolution images, please contact:
Wendy Tse, Communications Manager Shell Hong Kong Limited Tel: 852 2506-7344 Fax: 852 2506-1029 Email: wendy.tse@shell.com Ivan Ng, Manager Edelman Public Relations Worldwide (HK) Limited Tel: 852 2837-4751 Fax: 852 2804-1303 Email: ivan.ng@edelman.com | 
