Shell Diesel – Overview

At Shell we are committed to helping you go further. New improved Shell Diesel with fuel economy formula is a new generation of diesel created by Shell experts.

Shell has played a leading role in the development of high quality fuels. For over 100 years, we have been supplying quality fuels, and investing in the best people and science in order to drive fuel technology forward.

Through our international network of research and development centres, we’ve performed road trials equivalent to going round the world hundreds of times.

We’re committed to producing quality fuels that are competitively priced. And to developing innovative fuels designed to help you get more miles for your money.

Designed for extra miles at no extra cost  

Diesel engines generally give significantly better fuel economy than gasoline engines.

But in addition to the inherent benefits of diesel driving, our years of experience in diesel fuels and engine technology have taught us that choosing the correct fuel can also make a difference.

New improved Shell Diesel with fuel economy formula is a new generation of diesel created by Shell experts and designed to give you extra miles at no extra cost.

It is formulated to help improve fuel efficiency by speeding-up ignition for more effective combustion, and by helping to keep your engine clean.

New improved Shell Diesel with fuel economy formula contains ingredients that are designed to speed-up ignition; keep the engine clean; reduce foaming; and protect against corrosion.

The unique formulation of new improved Shell Diesel with fuel economy formula contains specially selected components designed to:

1. Speed-up ignition;
   It is formulated to help the fuel ignite earlier, in order to help convert chemical energy more effectively into energy that drives your wheels.
2. Keep the engine clean;
   It is developed to help protect against deposit formation, and so help your engine achieve, and maintain, better fuel mixing, further contributing to overall combustion efficiency.
3. Reduce foaming;
   It is designed to help avoid premature pump cut-off, or fuel spillage, when filling-up, so helping achieve a faster, cleaner and more complete fill.
4. Protect against corrosion;
   It is designed to help protect against the rusting of fuel system components.

New improved Shell Diesel with fuel economy formula has been designed for quicker ignition and to help keep the engine clean.

Your engine loses a significant amount of the energy available from diesel fuel. Shell’s fuels scientists have explored where these losses take place and have developed formulation strategies to help improve diesel combustion efficiency, creating innovative fuel technologies designed to give you extra miles at no extra cost.

Designed for quicker ignition

When diesel fuel is injected into your engine’s cylinders, the injected droplets encounter the hot, compressed air, heat up, vaporise and begin to react with oxygen in the air. There is a time delay between fuel injection and the onset of combustion. This is known as the ignition delay.

New improved Shell Diesel with fuel economy formula has been developed to give a reduced ignition delay. This quicker ignition is designed to help the fuel release its energy when the piston is closer to the top of the cylinder, so helping the combustion process convert chemical energy in the fuel more effectively into energy that drives your wheels.

Formulated to help keep the engine clean

Precisely engineered diesel injectors are at the heart of your engine and need to function as they were designed to for it to work at its best. Deposits on and around the injector nozzle can result in poor fuel mixing and lead to inefficient combustion. New improved Shell Diesel with fuel economy formula is designed to help keep your engine clean, so helping it achieve better fuel mixing and combustion, further contributing to overall combustion efficiency.

To get the most from new improved Shell Diesel with fuel economy formula have a look at our tips to Maximise Your Fuel.

New improved Shell Diesel with fuel economy formula is the right fuel for drivers who care about fuel economy and quality fuels that are designed to move you better.

If you care about fuel economy

New improved Shell Diesel with fuel economy formula has been designed by Shell’s international fuels scientists to give you extra miles at no extra cost.

If you care about quality

We go to great lengths to understand the needs of our customers. In fact, over the years, we’ve performed road trials equivalent to going round the world hundreds of times. Closely monitored from refinery to road, we believe we deliver quality fuels at competitive prices. Our ongoing investment in research and development programmes is focussed on developing fuels designed to move you better.

If you care about your engine

You can use Shell Diesel with fuel economy formula with confidence in all diesel engines. Through its unique formulation Shell Diesel with fuel economy formula is designed to help protect your engine from the harmful effects of deposits and corrosion.

Find more information about new improved Shell Diesel with fuel economy formula in our Frequently Asked Questions.

Isn’t Shell Diesel with fuel economy formula just a rebranding exercise of your current diesel?

No, the introduction of new improved Shell Diesel with fuel economy formula is not just a rebranding exercise. It is a new generation diesel fuel with a unique formulation designed to give you extra miles at no extra cost by improving fuel efficiency. It is the result of extensive research and development by Shell’s international team of fuels scientists.

Does Shell Diesel with fuel economy formula cost more?

Shell Diesel with fuel economy formula is designed to give you more miles at no extra cost. As such it will be priced competitively in the same way that Shell Diesel has been.

Can newer Diesel vehicles use Shell Diesel with fuel economy formula?

Yes. Shell Diesel with fuel economy formula is designed to help keep your engine clean and prevent the build up of harmful deposits, so helping it to run more efficiently. The fuel injection systems found in modern diesel cars will not perform as designed if there is a build-up of these harmful deposits. Shell Diesel with fuel economy formula is designed to help keep the fuel injection system clean as you drive.

Can older diesel Vehicles use Shell Diesel with fuel economy formula?

Yes. Shell Diesel with fuel economy formula is suitable for use in both older and new generation diesel engines.

How quickly will Shell Diesel with fuel economy formula improve my vehicle’s performance?

Shell Diesel with fuel economy formula is designed to help improve fuel economy from the first fill.

The level of fuel economy you obtain in a particular vehicle depends, of course, on a number of factors, including fuel quality, the type and condition of your vehicle and the way you drive it.

How will Shell Diesel with fuel economy formula affect my fuel economy?

Shell Diesel with fuel economy formula has been specifically designed to give you more miles at no extra cost. Fuel economy, of course, depends on a number of factors, including fuel quality, the type and condition of your vehicle and the way you drive it. We don’t believe that quoting a particular level of improvement means much until you try it and see for yourself, at no extra cost.