 Shell's long time technical partnership with Ferrari is about to get longer - 20,000 miles longer.
Shell is extending its support of Ferrari by committing to back a new event - Panamerican 20,000. This uniquely ambitious test of the all-new Ferrari 599 GTB Fiorano starts in Brazil in August and stretches much of the length of the Americas. The three-month marathon, which concludes in New York in November, will be a very visible demonstration of the close partnership between Shell and Ferrari.
"Shell will be behind Ferrari 100 per cent for the entire route of the Panamerican 20,000 with important technical support and a suite of performance fuel and lubricant products," said Raoul Pinnell, Chairman of Shell Brands International AG. "The spirit of our technical partnership is that we're together for the long run, and that's embodied by this daring demonstration spanning more than 20,000 miles in the latest Ferrari Gran Turismo product, the exciting 599 GTB Fiorano."
‘Shell’s partnership with Ferrari is based on a deep technical connection,’ explained Juan Carlos Perez of Shell Brands International AG. ‘Ferrari trusts that Shell will always meet their demanding requirements because of our own unwavering commitment to quality and innovation. The insight from our work with Ferrari translates directly into the products we offer on the forecourt. For Shell, the term “Developed with Ferrari” has real meaning.’
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Shell fuel stations along the route will play a critical role in keeping the Ferrari 599 GTBs supplied with Shell V-Power fuel and celebrating the passing of the Ferrari Panamerican with special events and promotions. A Shell technical support team will accompany the cars throughout the expedition.