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Project Better World
It started as an idea sparked over dinner in Amsterdam in 1998. It grew into a proposal that caught the imagination of senior managers. Today, that initial spark has grown into Project Better World.
Project Better world is a programme that takes volunteer Shell employees to all corners of the globe and turns a sustainable development ethos into tangible action. It offers great personal benefits and learning opportunities to those involved but also enhances Shell's reputation as a caring innovator.
Through Project Better World, Shell employees can volunteer for activities coordinated by the environmental group, Earthwatch, or by the aid organisation, Voluntary Service Overseas.
Project Better World Reports
Brazil Diary
In November 2001, Avis Lau of Shell Hong Kong headed out to the Brazilian rainforest to help a team of entomologists study the effects of forest fragmentation.
Cameroon Diary
In August 2003, Christine Wijbenga from Shell Chemicals Technology in Amsterdam took part in an Earthwatch project in Cameroon to study an endangered bird species.
Kenya Report
In November 2005, Mark Avery of Shell Chemicals Limited in London went to Kenya's Rift Valley and joined a conservation project at Lake Naivasha.
