Shell launched its Unleaded E10 in Brisbane and Canberra in late 2006 and has since been rolling it out across the eastern seaboard. Already on sale at 200 sites, Shell Unleaded E10 will be available at around 300 Coles Express and Shell branded service stations - the largest network of ethanol fuel sites available to the Australian motoring public. Commenting on the expansion Mr Vaile said the Australian Government was very pleased that Shell was working towards providing more environmentally friendly, quality fuel alternatives for Australian motorists. “The Liberal/Nationals Government is committed to reaching our target of 350 million litres of biofuels used in motor vehicles by 2010 and I am very pleased the public now has greater access to ethanol fuels,” Mr Vaile said. “It’s good news in terms of prices for working Australian families, it’s good news for our farmers and it’s good news for the environment, with motorists who fill up their car with E10 fuel reducing their greenhouse gas emissions.” To support this expanded biofuel offering, Shell has invested over four million dollars on infrastructure at its major terminals in Sydney, Brisbane and Melbourne and has been working closely with Coles Express and Shell branded service station operators to bring the new fuel to market. Shell Australia Chairman, Russell Caplan said the company recognised the Australian motorist was increasingly concerned with greenhouse gas emissions and wanted more environmentally friendly fuels. “We are responding with a biofuel that is ‘safer for the environment’ and also ‘safe for the car’. Motorists can be confident in the knowledge that Shell stands by the quality of all its fuel products,” Mr Caplan said. General Manager Coles Express, Peter Short said, “Coles Express is proud to partner with Shell to offer our customers Shell Unleaded E10 at an increasing number of convenient locations across the eastern states of Australia.” Shell Unleaded E10, which contains 10 per cent ethanol, has a minimum 94 octane rating, higher than the Federal Government mandated minimum of 91 octane for regular unleaded fuels, and contains Shell’s exclusive Fuel Economy formula. A renewable fuel component, ethanol is a by-product of Australian sugar cane and wheat industries. Ethanol lessens the environmental footprint by helping reduce Greenhouse gas emissions. As Shell Unleaded E10 uses locally produced ethanol, the manufacturing process also supports a range of Australian industries. For a complete listing of service stations where Shell Unleaded E10 is available, please visit  www.shell.com.au/fuelfinder. For further information, contact: Deputy Prime Minister’s Office Tanya Cleary. M: 0418 – 615 280. Shell Edwina Pribyl +61 (0) 417 007 344 edwina.pribyl@shell.com Nicola McAlpine +61 (0) 432 528 066 nicola.mcalpine@edelman.com Cameron Beresford +61 (02) 9291 3328 cameron.beresford@edelman.com Note to Editors Shell Unleaded E10 can be used in most modern motor vehicles produced after 1986. Shell recommends motorists consult their car manufacturer or the Federal Chamber of Automotive Industries website at www.autoindustries.com.au for further details on the ethanol compatibility of their car. Ethanol blended fuels should not be used in marine craft, lawnmowers or aircraft. Motorbike owners should consult their individual manufacturer.
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