Media Release

South Australian motorists from today can now experience the performance of a fuel developed with Ferrari following the launch of Shell’s latest generation high density, high performance unleaded fuels - Shell V-Power.

The same Shell international scientists who develop the Ferrari Formula 1 racing fuels have now created a unique fuel blend designed to get greater power and responsiveness from your vehicle.

Instrumental to Shell V-Power’s development has been the working relationship forged between Shell and Ferrari over the last 50 years across the Grand Prix circuits of the world.  The Ferrari Formula 1 car provides Shell scientists with a unique cutting-edge mobile laboratory, which enables fuels to be developed and tested under the most severe conditions, benefiting from instant feedback and analysis. These findings are then used in Shell’s road fuel development programs.

The result: a fuel for customers who understand that not all fuels are the same.

1. Shell V-Power contains Shell's unique Friction Modification Technology (FMT) as used by the Formula 1 Ferrari team in their 2006 racing fuels.  This is designed to help the engine turn more freely and improve acceleration.
2. Shell V-Power has an octane rating of 98 RON, designed to provide more power in many modern cars compared to regular unleaded fuels.
3. Shell V-Power contains a powerful cleaning formula designed to improve engine responsiveness by removing power-robbing deposits, helping the fuel to burn more effectively.

Chairman of Shell in Australia, Russell Caplan said, “This is a particularly exciting day for our South Australian customers, who can now fill-up for the first time with our 98 octane performance fuel and one that is derived directly from our Formula 1 technical partnership with Ferrari.

“Shell V-Power builds on the proven motor sport heritage of Ferrari and uses our technical partnership to innovate for the benefit of the Australian motorist.

“Shell V-Power with FMT caters for those customers who are looking for a fuel designed to help extract additional responsiveness and acceleration from their vehicles.”

Shell V-Power is exclusively available at 34 Coles Express service stations in South Australia. To find the nearest Shell V-Power location please visit www.shell.com.au/vpower.

Shell V-Power

Shell V-Power is the new and improved high density, high performance 98 octane fuel available from Shell in Australia.

Shell V-Power captures the technology of Ferrari Formula 1 fuel in a road fuel, born out of the team’s experience of track-winning performances that have become legendary in the world of motor racing.

What is special about Shell V-Power?

Shell V-Power is a unique formulation that contains components selected for their ability to help deliver more power and responsiveness.

1. Shell V-Power contains Shell's unique FMT (Friction Modification Technology). This is the same FMT that is used by Formula 1 Ferrari in its 2006 Racing fuels. FMT is designed to actively reduce friction by introducing a surface-coating component to help protect critical engine parts.  This helps to unlock valuable energy and is designed to give improved acceleration right from the first tank full.
2. Shell V-Power has an octane rating of 98 RON and is designed to provide more power to the modern car.  Performance benefits can be obtained with higher-octane fuels in many vehicles fitted with knock sensors, by avoiding the need for the engine management system to de-tune the engine when knock occurs.
3. Shell V-Power is designed to deliver enhanced cleaning power to help prevent power-robbing deposits forming on valves and injection systems. In addition, it is designed toclean-up existing depositsto help improve engine responsiveness.  Shell V-Power can help keep a new car performing like new for longer and can also help rejuvenate older cars

For more information please visit www.shell.com.au/VPower.

Shell & Ferrari - A winning technical partnership

Shell has worked with Ferrari for over 50 years, building one of the most successful technical partnerships in the business, resulting in 11 Drivers’ and 8 Constructors’ FIA Formula 1 World Championship titles. The relationship has also led to the development of the new Shell V-Power fuel formulation.

Today, the relationship is stronger than ever as recently demonstrated in Ferrari’s 2006 win in the San Marino Grand Prix, with Michael Schumacher acknowledging the contribution of Shell: “We must thank our partners, first of all Shell who supplied us with a new fuel…”

The development of Shell’s fuels has directly benefited from the day-to-day technical partnership Shell scientists share with the engineers and technicians of the Ferrari team. This relationship gives Shell scientists a unique understanding of engine performance in the highly stressed environment of motor racing.

Lessons learnt in Formula 1 continue to build a deeper understanding that enables Shell to transfer the latest fuel technology to consumer fuel. 

MEDIA ENQUIRIES:

Shell Australia - Edwina Pribyl ph: 03 8823 4070 mobile: 0417 007 344

VISUAL ENQUIRIES:
Edelman - James Levy ph 02 9291 3355 email: james.levy@edelman.com