KUALA LUMPUR Shell Malaysia Trading Sdn Bhd today launched their all-new Shell-Ferrari model cars at The Curve, PJ. From now until the 12th of May, customers can purchase a collection of seven exclusive limited edition Ferrari model cars when they fuel up at Shell stations nationwide, and an eighth one when they purchase Shell Helix. Riding on the success of last year’s edition in which 2 million units of the collectibles were sold, this year’s models hit the racetrack with a roar, incorporating dynamic engine sounds to breathe new life into their sleek and unique designs. A detailed replica of the Ferrari cars by a 1:38 scale, these limited edition model cars are available in seven exclusive designs. Each model has its own unique dual-sound mechanism: one for high speed pull back and another for release action, both sounding exactly like their life-sized counterparts. The cars are specially designed and produced by Mattel. “The model cars designed to help customers experience the passion, power and exhilaration. Just like a Ferrari filled with Shell V-Power Racing. And the unique features in the cars represent our strong belief that not all fuels are the same. This time round, we have leveraged the exhilarating sounds of a Ferrari engine to develop a whole new collection of miniature Ferrari” said Dato’ Haji Mohzani Wahab, Managing Director, Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd. He added, “We are confident that they will be well received, as we had overwhelming response from our customers for our collection last year. We increased the number of cars on sale this year to 3 million units; so that everyone, from children to adults, will be able to enjoy this limited offering. ” Only available from March until May 12th 2008, each Ferrari model is available at any of our 900 Shell stations nationwide for RM5.90 when you fill-up RM40 worth of Shell V-Power Racing; or, RM8.90 for each when you spend more than RM40 worth of Shell Super or Diesel. Exclusively for Shell Helix customers, is a yellow Enzo model car with two-speed engine. Shell Helix customers can purchase this yellow Enzo model plus a dynamic engine sound model at RM5.90 with purchases of Helix Ultra / Plus/ Diesel Plus 4L pack or RM 8.90 with purchases of Helix Super 3/4L. “This is a one-of-a-kind collection and a must have for kids, motoring enthusiasts and definitely for Ferrari enthusiasts. This campaign starts now, so go to your nearest Shell Station, fill up with Shell V-Power Racing or Shell Super, and get your Shell-Ferrari model cars today,” Mohzani continued. In conjunction with this exclusive promotion, Shell will also be organising a series of interactive activities during the two-month promotion. There will be F1-themed carnivals at selected stations and shopping malls nationwide, where customers will get a chance to participate in on-site activities and win exclusive prizes. 60 Years of Shared Passion
This new edition of the model cars reflects the successful partnership between Shell and Ferrari. Shell V-Power Racing fuel is the result of 60 years of shared passion through Shell’s unique technical partnership with Ferrari. With powerful cleaning technology, Shell V-Power Racing fuel is the only premium fuel available in Malaysia, and is formulated to maximise vehicle performance and deliver higher levels of responsiveness, sharper acceleration and enhanced power. “Shell is committed to innovating and delivering the best of fuel technology to our customers and their cars. We are proud to work closely with Ferrari to develop the high performance Shell V-Power Racing fuel to further enhance the everyday driving experience of our customers here in Malaysia,” said Mohzani. The seven model cars available for sale with Shell fuel purchase are: - the Ferrari FXX which is the most advanced Gran Turismo ever created
- the sporty 12-cylinders two-seater 599 GTB Fiorano
- 575 GTC – one of Ferrari’s most exciting competition cars
- The 250 GTO model which is one of the most famous sports cars of all time
- The powerful high performance Ferrari 360 Challenge Stradale powered by a centrally-mounted V8 engine
- 430 Challenge – the third-fastest road car made by Ferrari
- The F40 - the last car to be launched by Enzo before his death and its debut marked Ferrari’s 40th birthday
Customers who purchase Shell Helix during this period can also obtain an eighth model car, replica of a yellow Ferrari Enzo. Note to Editor:
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team. In Malaysia, Shell is the petroleum retail market leader and has the largest network of retail stations nationwide. FOR MORE INFORMATION (PRESS ONLY), PLEASE CONTACT: SHELL MALAYSIA
· Cindy Lopez
DL: (+60-3) 2091 3719 HP: (+60-12) 282 1765 cindy.lopez@shell.com EDELMAN (+60-3) 2287 8689
· Flavia Vaz ext. 222, flavia.vaz@edelman.com
· Ben Israel ext. 206, ben.israel@edelman.com |