Shah Alam, 22 October 2008 – Shell Malaysia has just launched an exciting campaign in conjunction with the latest and much anticipated Bond movie – Quantum of Solace. The launch, which was held earlier today, witnessed an impressive turn-out of invited guests, eager to catch the first glimpse of what Shell has in store this time around. Shell Malaysia is now offering exclusive James Bond 007 collectible cars to the Malaysian public, making Malaysia the first country in the world to launch this collection, made exclusively for Shell in partnership with James Bond. Shell has always sought to continuously reward its loyal customers with the best premium quality collectibles. This exciting promotion comes on the back of Shell’s hugely successful promotion earlier this year with a total of over 3 million Ferrari model cars taken up by enthusiastic Malaysians. “We have deliberately selected the models offered for the crucial role the cars have played in the respective movies. We expect this promotion to be very well received by our discerning customers, who recognise that not all fuels are the same, just like not all MI6 agents are the same. Shell V-Power Racing not only unleashes more power and performance to the engine but also helps motorists discover their passion for driving. Shell Super with Fuel Economy re-ignites their love of movement by providing extra kilometers” said Dato’ Mohzani Abdul Wahab, Managing Director of Shell Malaysia Trading Sdn Bhd and Shell Timur Sdn Bhd. This two-month long promotion showcases limited-edition James Bond model cars that are sold exclusively at Shell petrol stations nationwide until December 17 or while stocks last. Each model can be purchased for RM5.50 by customers with a minimum purchase of RM40 worth of any Shell fuel or with the purchase Shell Helix (3L or 4L variants). You don’t have to be Agent 007 to get his cars. Just go to your nearest Shell station to get your limited edition James Bond model cars – each from a classic James Bond film. These collectible model cars include the Sunbeam Alpine 5 featured in the movie ‘DR.No’, Lotus Esprit from ‘The Spy Who Loved Me’, BMW Z3 Roadster from ‘GoldenEye’, and the Aston Martin DB5 from ‘Goldfinger’ and ‘Thunderball’ . This collection can also be showcased in a customized secret agent briefcase for only RM60, exclusively available at Shell stations. “This is a one-of-a-kind collection and a must have for motoring enthusiasts and definitely for die-hard James Bond fans. This campaign starts now, so go to your nearest Shell Station, fill up with Shell V-Power Racing, Shell Super or Shell Diesel, and get your exclusive 007 model cars today,” Dato’ Mohzani continued. In true 007 fashion, we have another surprise coming to you very soon. Watch out for its debut at Shell stations soon! For media queries, kindly contact: SHELL MALAYSIA
· Cindy Lopez
(+60-3) 2091 3719 HP: (+60-12) 282 1765 Email: cindy.lopez@shell.com
Shell Fuel Economy Heritage
Shell is the world’s largest fuels retailer with about 46,000 retail stations in over 90 countries. Shell has over 100 years of experience developing the technology and services that make it a leading provider of innovative fuels today. In the 1920s Shell introduced Shell Dynamin, a fuel that offered some of the most advanced engine efficiency of its time. In the 1950s Shell fuel included a proven mileage ingredient, Shell ICA. Back in 1939 Shell started the predecessor of today’s popular Shell Eco-Marathon, an annual competition taking place in Europe and America for students to build and drive a vehicle that will use the least amount of fuel. This initiative links to Shell’s responsibility as an energy company, to work to reduce the impact of its business on the environment. The 2007 edition attracted over 250 teams of young students from 20 countries. The winning team achieved a fuel consumption equivalent to 3039km on a single litre of fuel. In 2006, Shell launched Shell Unleaded with Fuel Economy formula and set a Guinness World Record for fuel economy by helping a couple from , John and Helen Taylor, to circumnavigate the globe using only 24 tanks of Shell Unleaded with fuel economy formula. In 2007, Shell released its Global Fuel Economy Report, which revealed the thoughts of 3,300 people across 11 countries, showing people’s awareness of fuel economy and helping to understand what could be done to stimulate drivers around the world to get extra miles from their fuel.
About Shell
Shell is a world leading energy company whose Downstream (oil products) business has pioneered numerous advances in fuels and lubricants technology and offers motorists one of the widest choices of petroleum products and services. Shell is the world’s largest fuels retail business with over 46,000 retail stations in more than 90 countries and Malaysia is a key growth market. Shell is the official sponsor and technical partner of the Ferrari Formula One team and the Ducati World MotoGP team. In Malaysia, Shell is the petroleum retail market leader and has the largest network of retail stations nationwide.
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