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Shell's 'Coming Home Campaign'

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Doing the right thing for New Orleans and her people

The devastation wrought by Hurricane Katrina presented Shell with both the difficult challenge of resuming operations in the area and with an opportunity to demonstrate our community leadership. Shell was one of the first major New Orleans Central Business District (CBD) employers and the first CBD-based oil company to commit to return and restore its offices and business operations.

 

Shell executed a yearlong campaign to clearly demonstrate its commitment to the safety and well being of its employees, the city of New Orleans and her people.

 

Immediate recovery to provide for employee needs

Recognizing that return to physical and employment security are only pieces of employees’ well-being, Shell developed programs to augment the recovery process. On the personal side of the equation, the company provided more than $45 million in hurricane related employee assistance programs. It also developed programs that empower its employees to make a difference publicly.

 

Community recovery to support the community where we live, work and operate

For Shell, supporting the community in which it lives, works and operates is the nexus of doing good and doing well. There was no shortage of worthy causes following the hurricanes, so to ensure that its resources, manpower and expertise would achieve the highest levels of mutual benefit, the company rigorously researched all options before recommending those that tied most directly to the company’s overarching principles of respect for people, planet and profit.

 

Investment in the community’s future to attract and retain workforce

Cultivating, attracting and retaining qualified local workforce was an increasing challenge long before the hurricanes struck. The effort to reach recruitment goals kicked into overdrive after the storms, since keeping solid jobs within the state is of paramount importance to Shell and the region’s overall recovery.

 

Investment in environmental preservation

Shell is committed to protecting the unique ecosystem of coastal Louisiana and has partnered with several local and national groups that are working to preserve the state's natural assets.

 

Related Links

Shell and Motiva Hurricane Season 2005 Relief Efforts »

Hurricane Hero Stories »

 

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