FUELS

Automotive Fuels

Industrial Fuels

Aviation Fuels

Shell Diesel Extra

Premium Motor Spirit

Commonly referred to as Super, this is a premium grade fuel with a high octane rating that is for use on high compression ratio spark-ignition engines of cars and other small vehicles. Super is naturally colourless but is dyed red for identification.

Automotive Gasoil

Commonly referred to as Diesel, it is for use on high-speed automotive diesel engines.

Industrial Diesel Fuel (IDF or IDO)

is a blend of diesel and residual fuel used on slow and medium speed diesel engines. It is dark in colour and heavier than diesel.

Fuel oils

These are a range of residual oils used for a wide range of applications, e.g. marine bunkering, industrial machinery, steam and diesel power generation boilers, and large industrial heating plants.

Aviation Gasoline (AvGas)

this is a high-octane gasoline fuel for reciprocating piston-engined aircraft.

Jet A-1

is a kerosene grade of fuel suitable for turbine engine (jet) aircraft.

1. PRODUCT UNDERSTANDING

What is different about Shell Diesel Extra?

Shell Diesel Extra is a new diesel fuel with an exclusive formulation, which is designed to give your engine extra protection at no extra cost. The formulation has been developed together with 3,000 scientists working at Shell Research Laboratories in seven countries globally.

Who can use it?

Shell Diesel Extra is suitable for all vehicles with diesel engines.

Can I safely mix Shell Diesel Extra with other grades of fuel?

Yes. Shell Diesel Extra can be mixed with all other diesel fuels without causing any damage to your engine. However, to get the continuous benefit of Shell Diesel Extra, it is recommended that you refuel with Shell Diesel Extra every time.

Can newer diesel vehicles use Shell Diesel Extra?

Yes. The Shell Diesel Extra formulation contains a powerful detergent that is designed to keep your engine clean and prevent build up of harmful deposits so that it runs more efficiently. The fuel injection systems found in modern diesel cars will not perform as designed if there is a build up of these harmful deposits. Shell Diesel Extra keeps the fuel injection system clean.

Can older diesel vehicle uses Shell Diesel Extra?

Yes. The benefits of Shell Diesel Extra can be enjoyed by both old and new generation diesel engines. Shell Diesel Extra prevents the build up of deposits. Older engines also need to be protected from these harmful deposits, to keep running efficiently.

Can heavy goods vehicles use Shell Diesel Extra?

Yes. Shell Diesel Extra cleaning properties are beneficial to the heavy-duty engines found in Heavy Goods Vehicles (HGVs). Shell Diesel Extra has a unique formulation that protects vital engine parts, and this comes at no extra cost. That’s why it is very beneficial to HGVs.

What is different about Shell Diesel Extra?

Shell Diesel Extra is a diesel with a unique formulation, which has been specified by Shell fuels experts to bring the most benefit to the diesel motorist.

Why does Shell feel the need to market this new fuel now?

Shell has conducted extensive customer research which showed that the diesel motorists are demanding more and more from their vehicles and the fuel they buy, but any new diesel fuel should remain available at the same competitive price as ordinary diesel.

Shell Diesel Extra has been developed specifically to meet the needs of these customers. The number of diesel motorists is increasing and we, in Shell, believe that they are important to us. We have recognized this and have now brought the benefits of our global fuel expertise to our customers.

2. Reasons to purchase

Why should I buy Shell Diesel Extra?

Shell Diesel Extra will help your vehicle’s engine run more efficiently by protecting it from the build up of deposits, which can affect engine performance.

How does Shell Diesel Extra work?

The injectors are at the heart of the engine which needs to function precisely as it is designed to. A dirty injector nozzle causes the engine to perform inefficiently because of poor combustion. Shell Diesel Extra has a unique formulation that keeps your engine clean from harmful injector deposits. Its unique formulation also creates a protective layer over the engine fuel system parts to prevent them from rust and corrosion. This helps to keep your engine clean and gives your engine maximum protection at no extra cost.

What evidence do you have that Shell Diesel Extra is better for a vehicle’s engine?

The exclusive formulation used to create Shell Diesel Extra has undergone rigorous engine testing, proving the protection benefits of this diesel fuel. We have performed extensive tests which show how preventing the build up of deposits in engines helps protect your car’s engine. But you will only reach its full potential with continuous use. Shell Diesel Extra also contains an anti-corrosion additive for further protection.

How quickly will Shell Diesel Extra improve my vehicle’s performance?

Shell Diesel Extra goes to work to protect your engine from the first tank fill.

Will Shell Diesel Extra affect my fuel economy?

The deposits that build on the injectors over time cause your vehicle to increase fuel consumption. By protecting your engine from these harmful deposits Shell Diesel Extra prevents the loss of fuel economy due to dirty injector nozzles.

Are you able to quantify the exact performance/fuel economy/emissions/smoke/noise improvement that will be delivered?

Our test results show that all diesel vehicle technologies (light and heavy duty; old and new) can derive a benefit from Shell Diesel Extra. However, how much an individual engine will benefit depends upon many other factors such as wind resistance, driving behaviour of the driver, age of vehicle, engine technology, how well maintained it is, traffic and road conditions experienced, and so on. It is difficult therefore to make specific benefit claims for fuel economy.

3. Comparison to competitor’s product

What is the difference between Shell Diesel Extra and diesel from competitors?

Shell Diesel Extra offers extra benefits of protection that the other diesels cannot offer.

Is the launch of Diesel Extra simply a re-branding exercise of your current diesel?

Shell Diesel Extra is absolutely not just a re-branding exercise - our new formulation offers a wide range of additional benefits when compared to our previous Shell Diesel fuel and ordinary diesel available on the market.

4. Availability

Is Shell Diesel Extra available at all Shell Service Stations?

Yes.

5. Pricing

How much does Shell Diesel Extra cost?

Shell Diesel Extra will not cost you more than the standard diesel. You will pay the same competitive price at the pump.

How can you offer an improved diesel for the same price?

Shell is committed to consistently offering top quality fuels at very competitive prices. This commitment remains unchanged.

For other inquiries please contact:

Customer Service Centre

Free phone: 206-1111 (7.00 a.m.- 5.00 p.m.)