 At Shell, we are committed to making better movement. And in order to make this happen we begin by studying you. That’s why we asked Shell customers what they wanted from a fuel. To which came the reply, “better fuel economy, at no extra cost”. In other words, more for your money. In response to this, Shell scientists set out to develop a new Fuel Economy Formula designed to take you further. Shell’s Fuel Economy Formula wasn’t just something we thought of overnight. It is based on decades of research in which our scientists identified all the key areas where fuel can impact on the engine. Based on this knowledge, they developed a unique formulation designed to deliver just that – increased fuel economy and then designed in further improvements to help enhance engine efficiency. The Synthetic Viscous Friction Improver in Shell’s Fuel Economy Formula is designed to improve engine efficiency by reducing engine friction, and providing better engine cleanliness. And what’s more you don’t have to pay extra. The new Fuel Economy Formula in Shell Unleaded comes at no extra cost. You’ll find it on pump in Shell Unleaded at all our petrol stations. To get the most from the Fuel Economy Formula, we’d advise our customers to use it in combination with the  Fuel Efficient Driving Tips on this website.
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