Retail Pricing
Shell has a long (over 100 years) and proud history of supplying quality fuel to Australian motorists. Over the years our business structure for getting that fuel to customers has changed.
In both cases, the operator of the site purchases Shells quality fuels and the right to use the Shell brand on their site. The operator also determines the pump price offered to customers.
Shell also has a small number of unmanned sites, typically in rural locations that Shell operates to service trucking fleets that use Shell Card. |
More information on retail pricing
There are many sources of information on retail pricing in the Australian industry:
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Today Shell branded service stations are either:

