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Shell Lubricants: Making A Difference To Industry
Shell’s Technical Partnership with Scuderia Ferrari is one of the most successful collaborations in the history of worldclass motorsport. For more than 60 years Ferrari has been synonymous with high performance cars, on the racetrack and the road. When the very first car drove out of the factory gates in Maranello, Italy, it was powered and protected by Shell products.
What may not be as well known is that Shell also provides a range of industrial lubricants and greases to Ferrari’s Maranello factory to keep its state-of-the-art machinery in peak condition. “The whole process is one of choreography. If any of the machines in the factory were to stop, they all stop,” said Peter Morrey, Shell’s Senior Lubricants Technology Advisor.
“We work with Shell technicians in the laboratory to optimise the lubricants for the Maranello factory provided by Shell. Through this close collaboration we found that not only did the downtime reduce in our machinery but indirectly we also have seen an improvement in the quality of our pieces,” said Vincenzo Regazzoni, Senior Vice President of Technology Department, Ferrari.
Aside from the manufacturing sector, Shell also offers its portfolio of market-leading industrial lubricants and greases to sectors such as power, mining and construction, among others. Shell also offers a suite of after-sales services to customers to help them optimise their operations and lower their equipment’s cost of ownership.
Selda Gunsel, Vice President of Lubricants Technology at Shell said, “Shell has been delivering market-leading industrial lubricants produced with cutting-edge technology to customers for over 70 years. We continue to invest heavily in research and development for lubricants at our global network of technical centres in United States, Germany, China and Japan.1 We work closely with our customers to help them meet their business challenges, be it stringent emission standards, greater efficiency demands or better performance.”
1 35% Shell-owned research centre in Japan
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NOTES TO EDITORS
Global Lubricants Industry Report by Kline and Company2
- Global lubricant demand in 2012 is estimated at 38.7 million tonnes. Asia takes up 47% of the world’s lubricants demand. The rest of the world is spread out as such: North America (24%), Europe (17%), South America (8%), Africa and Middle East (8%).
- Industrial lubricants make up 47% of global lubricants demand. This includes process oils (15%), hydraulic fluids (9%), general industrial oils (7%), industrial engine oils (7%), metalworking fluids (6%) and greases (3%).
Shell Industrial Lubricants for Ferrari
- Shell supplies a blend of Shell Tellus hydraulic fluids for factory machinery that require reliablility and consistency of high performance.
- Shell Tonna slideway oils play a key role during the machining of parts.
- Other products used at the Maranello factory include Shell Gadus greases, Shell Morlina bearing and circulating oils and Shell Omala gear oils.
Shell Lubricant Services
- We offer a wide range of lubricant-related services to help maximise the impact of lubricants.
- Shell LubeMatch is a free simple online tool for instant lubricant recommendations for a wide variety of vehicles available in 123 countries in 26 languages.
- Shell LubeAdvisor helps in the selection of the right lubricant via access to highly trained Shell technical staff as well as with online tools.
- Shell LubeAnalyst is an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
- Shell LubeCoach provides relevant training on topics including health and safety, storage, handling and maintenance practices.
2] Global Lubricants Industry: Market Analysis and Assessment (Kline and Company, 2013)
ABOUT SHELL LUBRICANTS
The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Pennzoil, Quaker State, Shell Helix, Shell Rotella, Shell Tellus and Shell Rimula. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, blend base oils with additives to make lubricants in over 50 plants, distribute, market and sell lubricants in over 100 countries.
We also provide technical and business support to customers. We offer lubricant-related services in addition to our product range. These include: Shell LubeMatch –the market leading product on-line recommendation tool, Shell LubeAdvisor - helps customers to select the right lubricant through highly trained Shell technical staff as well as online tools, and Shell LubeAnalyst - an early warning system that enables customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance and avoid potential lost business through equipment failure.
Shell’s world-class technology works to deliver value to our customers. Innovation, product application and technical collaboration are at the heart of Shell lubricants. We have lubricants research centres in China, Germany, Japan (in a joint venture with Showa Shell), and the USA. We invest significantly in technology and work closely with our customers to develop innovative lubricants. We have a patent portfolio with 150 + patent series for lubricants, base oils and greases; more than 200 scientists and lubricants engineers dedicated to lubricants research and development.
Customer benefits include lower maintenance costs, longer equipment life and reduced energy consumption. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
1 'Global Lubricants Industry: Market Analysis and Assessment 2013’, Kline & Company, published 2013
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