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News and Media Releases
Shell Lubricants News and Media releases
04 Aug 2015
Shell launches artificial intelligence-powered service for lubricant customers
Shell is the first company in the lubricants sector to launch an artificial intelligence-driven service for customers - Shell Virtual Assistant. It is an interactive one-stop shop on the Shell website where customers and distributors can ask common lubricant-related questions, available 24 hours a day, seven days a week.
16 Jul 2015
Shell introduces motorcycle oils made from natural gas
Motorcycles use less engine oil than trucks or cars and work it much harder. Combine that with increasing demand for extended oil drain intervals and improved fuel efficiency, and the oil needs to work harder for even longer. To help motorcycle owners meet these requirements and protect their engines, Shell has launched the next generation of premium motorcycle oil – Shell Advance Ultra with PurePlus Technology. This is the first-ever synthetic motorcycle oil made from natural gas using Shell proprietary gas-to-liquid (GTL) technology, marketed as Shell PurePlus Technology.
25 Jun 2015
Shell further ups lubricant capacity in Greater China with eighth blending plant
Shell is set to meet growing lubricant demand in China with the opening of its eighth world-class lubricant blending plant in the country in Tianjin. This complements seven Shell lubricant blending plants already operating in greater China. The new plant can produce 330 million litres of finished product per year and has the potential to expand to 500 million litres. At its full potential capacity, the plant would be Shell's largest lubricant blending plant in China.
20 May 2015
Another Shell first in China: Launch of latest engine oils for natural gas vehicles
Shell Lubricants has launched two new products in China for trucks and buses running on natural gas – Shell Rimula R5 NG and Shell Rimula R3 NG.
23 Mar 2015
Asian drivers recognise impact of motor oil on fuel efficiency
In a survey of 5,000 people across five Asian countries – China, India, Pakistan, Singapore and Vietnam – Shell discovered that nine out of ten Asian drivers are aware that a high-quality motor oil can help improve their vehicle’s fuel efficiency. China (98%) was the highest, while Singapore (70%) was the lowest.
16 Feb 2015
Shell and BMW deepen collaboration
Shell premium motor oils Shell Helix Ultra and Pennzoil Platinum to power BMW Motorsport and Shell V-Power becomes the premium fuel recommended by BMW M Automobiles
30 Jan 2015
Hyundai recommends Shell as preferred aftermarket oil supplier for another five years
Today Hyundai Motor Company (HMC) and Shell Lubricants announced the renewal, for another five years, of their agreement for Shell to be recommended as the preferred aftermarket motor oil supplier for Hyundai vehicles worldwide. Branded motor oils manufactured by Shell will be recommended in Hyundai workshops and made available to customers in over 70 countries. The companies have now been cooperating for a decade.
14 Jan 2015
Shell completes Global gas-to-liquid (GTL) base oil supply chain with new Middle East hub
Facility located near Dubai represents Shell’s fourth and newest GTL base oil storage hub
04 Nov 2014
Shell To Be BMW Recommended Oil Supplier
Shell premium engine and motorcycle oils to be supplied for BMW service-fills in more than 140 countries.
25 Sep 2014
Hyundai And Shell Base Oil Company Ltd Begins Production At Base Oil Manufacturing Plant In South Korea
HYUNDAI and SHELL Base Oil Co., Ltd. a joint venture company formed by Shell and Hyundai Oilbank, today inaugurated a new base oil manufacturing plant in Daesan, South Korea. The plant has the capacity to produce approximately 13,000 barrels per day or 650 kilotonnes of API Group II base oils per year.
19 Sep 2014
Shell Supplies Scuderia Ferrari With Motor Oil Made From Natural Gas
Scuderia Ferrari will use this motor oil for the first time on the track at the 2014 Singapore Grand Prix.
05 Aug 2014
Shell Lubricants: Making A Difference To Industry
Shell not only provides lubricants for Ferrari engines, it also lubricates machinery at the Maranello factory in Italy.
25 Mar 2014
Shell Open First Research Centre In China
Shanghai facility becomes the company’s third global centre dedicated to lubricants and oils.
06 Mar 2014
Shell Brings Lubricants Technology Lecture On Innovations To IIT Madras
A panel of industry experts discussed the role of co-engineering and innovation in the development of fuel efficient lubricants.
18 Nov 2013
Shell Progresses With Lube Plant Move To Tuas, Singapore
Shell Eastern Petroleum Pte Ltd (Shell) today announced that it is moving ahead with its plan to build a new Lube Oil Blending Plant (LOBP) and Grease Manufacturing Plant (GMP) in Tuas, southwest of Singapore. Construction at the project site has commenced with the first piling works in October 2013, marking a major milestone in the progress of the project.
12 Nov 2013
Shell Ups Capacity And Efficiency Of Lubricants Plant Serving Central China
Today, Shell hosted the official unveiling of its newly expanded and upgraded lubricant blending plant site at Zhapu, Zhejiang province, China. This state-of-the-art plant will double the capacity of Zhapu site, will be top quartile for China in terms of efficiency and will play a key role in serving customers in Central China.
20 Aug 2013
Shell Moves Ahead On Indonesian Lubricants Investment
Jakarta, August 20, 2013 - Today, Shell progressed its plan to build a lubricant oil blending plant in Indonesia with a groundbreaking ceremony officiated by Indonesia’s Minister for Industry Mohamad S. Hidayat; Shell Global Commercial Executive Vice President Mark Gainsborough and Shell Indonesia President Director Darwin Silalahi.
12 Aug 2013
Shell Highlights Engine Oils’ Unsung Role In Fuel Efficiency
Across three student events held in three continents, Shell puts a spotlight on the important role of engine oils in fuel efficiency, alongside fuels and engines
16 Jul 2013
Shell, Sinopec and Total partner to build industry’s first shared Lube Park in Singapore
Singapore Lube Park Pte Ltd today announced that they will build and operate a Lube Park in Tuas, situated in the southwestern part of Singapore. Singapore Lube Park Pte Ltd is a joint venture between Shell Eastern Petroleum Pte Ltd (Shell), Sinopec Lubricant (Singapore) Pte Ltd (Sinopec) and Total Oil Asia Pacific Pte Ltd (TOTAL).
16 May 2013
Shell responds to boom in Asian motorcycle market
Shell Lubricants highlights its premium motorcycle oil in six Asian growth markets through its latest creative marketing campaign to reach today’s new motorcycle customers.
16 Apr 2013
Shell launches new Shell Rimula R4 X, the next generation Shell Rimula R3 X
New heavy-duty diesel engine oil delivers triple protection for a wide range of trucks, meaning a longer lasting engine
13 Mar 2013
Shell Launches Industry-Leading Marketing Campaign for Shell Helix Engine Oil
Shell joins with Discovery Channel to test its premium motor oil, Shell Helix Ultra
11 Mar 2013
Kraiburg TPE and Shell: Innovation with Gas-To-Liquids technology
In a first for the thermoplastic elastomers (TPE) sector, KRAIBURG TPE brings innovation to its customers using new Shell’s next generation process oil, Shell Risella X, based on gas-to-liquids (GTL) technology.
18 Jan 2013
Shell opens its largest grease plant worldwide in China
Today, Shell celebrated the opening of its 18th grease plant
30 Nov 2012
Shell Lubricants Technology Lecture Finds Cross-Industry Co-Engineering As Fastest Route To Optimise Fuel Efficiency
A panel of industry experts this week reiterated the vital importance of lubricants research in helping address the global energy challenge.
14 Nov 2012
Shell to build lubricants blending plant in Indonesia
Today, Shell announced its plan to build a new lubricants blending plant in Indonesia, with construction starting after completion of a tender process over the coming months.
05 Nov 2012
Shell recognised as leader in Global Lubricants
Shell’s strong competitive positioning has been underlined in recent months by a number of leading market research firms studying the lubricants sector.
22 Oct 2012
Shell launches its most innovative heavy-duty diesel engine oil
New and improved Shell Rimula R6 LME brings technological innovation, designed to keep fleets and businesses running smoothly, reliably, and at lower operating costs.
03 Oct 2012
Shell unveils new lubricants blending plant in Russia
Today Shell opened a major new lubricants blending plant, the first built by an international oil company in Russia.
16 Aug 2012
Shell further invests in Chinese lubricants supply chain
Shell to build its seventh blending plant in mainland China at eastern gateway location (Tianjin).
30 Jul 2012
Shell launches breakthrough engine oil for the shipping industry
Shell today launched Shell Alexia S4, its most innovative marine engine oil in a generation.
09 May 2012
Challenging industry conventions to achieve smarter mobility in Commercial Vehicles
A panel of Shell technology experts chaired a discussion on smarter products, smarter use and smarter infrastructure.
21 Dec 2011
Shell and Beijing’s Tsinghua University join forces to undertake new lubricant research
Shell Lubricants has announced a two-year research and development partnership with State Key Laboratory of Tribology in Tsinghua University, one of China’s most prestigious institutions. The partnership will focus on work to deepen the understanding of lubrication on textured surfaces.
05 Dec 2011
Choosing the right engine oil: drivers become the experts
New Shell LubeMatch puts engine oil selection in the hands of motorists
01 Aug 2011
Shell announces latest experts to join the Seven Riding Wonders panel
Shell is excited to welcome on board four new panellists to the Seven Riding Wonders campaign; Nicky Hayden, Michael Knaak, Razlan Razali and Javier Alonso will join current panellists Gao Liang, Aspi Bhatena and Augustus Sani Nugroho.
04 Jul 2011
Shell joins Daimler on new truck fuel efficiency challenge
Shell has supplied the fuels and lubricants for Daimler's 10,000km 'Record Run 2011' to test the fuel efficiency of its newest truck series.
20 May 2011
Radical co-engineering key to optimising fuel efficiency, says Shell
Tan Chong Meng, Shell’s Executive Vice President Global Commercial, and Selda Gunsel, Shell’s Vice President Global Commercial Technology, address Michelin Challenge Bibendum delegates in Berlin
20 May 2011
Walmart honours Shell lubricants as supplier of the year for sustainability
Retailer touts Shell Lubricants’ Ecobox™ system for delivering environmental and business benefits
20 May 2011
Shell appoints chief scientist for mobility
Shell today announces the appointment of Wolfgang Warnecke as Chief Scientist for Mobility further strengthening Shell’s group of top scientific experts.
10 Mar 2011
Shell heralds adventurous co-engineering as the key to improving vehicle energy efficiency
Goh Swee Chen, Shell’s vice president for bulk fuels and lubricants in Asia, calls for greater technology partnership and collaboration at the 17th Annual Fuels and Lubricants Conference.
18 Jan 2011
Shell concept lubricant achieves 6.5% fuel economy benefit
Technical partnership with Gordon Murray Design looks beyond current industry specifications to push the boundaries in lubricant formulation.
12 Jan 2011
Shell extends Technical Partnership with Ducati until 2013
Shell is delighted to announce that Shell Advance’s technical partnership with the Ducati MotoGP team has been extended until the end of the 2013 season.
14 Dec 2010
Shell starts construction of its largest Grease manufacturing plant in China
At a groundbreaking ceremony in Zhuhai, Guangdong Province, Shell started construction of its largest grease manufacturing plant worldwide (by volume).
23 Sep 2010
Shell ranked No.1 lubricants supplier globally for fourth consecutive year
Customer focus and technology leadership ensured increased market share and competitive lead despite economic recession.
03 Jun 2010
Shell and Hyundai Extend Global Lubricants Agreement to 2015
Shell, the number one global lubricants supplier and Hyundai Motor Company, today announced the renewal of their global lubricants agreement, making Shell the preferred lubricants supplier for a further five years.
01 Jun 2010
Shell Lubricants announces ECOBOX ™
Shell Lubricants announces new product alternative to traditional plastic packaging for motor oil called ECOBOX ™
01 Jun 2010
Zero emission transport systems by 2050
Shell says developed countries must be 'well down the road' towards zero emission transport systems by 2050.
26 May 2010
Cleaning Technology that is Crystal Clear to See
Shell Helix Launches its New Marketing Campaign