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Innovation and technology: New technologies encourage growth
How are new ideas, solutions and creative methods vital not only to stay ahead of the competition, but also to encourage sustainable and profitable growth?
In the changing landscape of fuel and manufacturing, new ideas, solutions and creative technology are vital not only to stay ahead of the competition, but also to encourage sustainable and profitable growth.
Businesses constantly face new challenges, and all businesses desire to maintain long-term growth and maximise asset performance. With increasing legislation changes and corporate responsibilities for a greener future, many businesses are feeling the pressure. In particular, two trends are impacting refining and manufacturing:
- More stringent requirements for fuel quality and environmental friendliness
- Complex and difficult-to-process feedstocks including heavier crudes with higher sulphur concentrations.
Jose Bravo is a Chief Scientist within the Shell Group and is also responsible for business development within Shell Global Solutions. According to Dr. Bravo, “Responding to commercial pressures can be difficult, while planning strategically for the future. Innovation is key to achieving business aims and is one of the most important factors in success.”
“Having the initial idea is generally considered to be the straightforward part. But turning an idea into reality requires considerable skill and experience. When it comes to implementation, nothing can be left to chance. The key to innovation is engaging everyone in the business to enable ideas to flourish and then committing to long-term plans.”