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When you fill up with Shell, you can relax in the knowledge that Shell fuels, including Shell V-Power and Shell V-Power Diesel, are backed by unique technological expertise and decades of research and development by some of the best scientists from around the world, all working to help you get the most out of every drop.

Shell retail site, UK 2009

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Target One Million is a Shell fuel saver campaign to help one million motorists all over the world to drive more efficiently.

I just went behind the scenes on the Shell fuel saver video and watched the hilarious outtakes! It’s not all serious this fuel saving lark.

Our scientists have spent decades researching ways to help you get more out of every drop.

Petrol and diesel are likely to remain the most widely used transport fuels for years to come.