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The technical partnership with Ducati
Shell’s technical partnership with Ducati started in 1999 with the World Superbike Championship. The agreement was extended to include the MotoGP Championship in 2003.
Engineer testing Ducati engine in a laboratory
Shell uses learning’s from the race track to develop Shell V-Power road fuels and Shell Advance lubricants so that bikers all over the world can benefit from the cutting edge technology developed on the track.
The results have been constant throughout the relationship, with Shell’s continued goal to provide Ducati with 100% reliability, whilst optimizing the power output from the bike.
Guy Lovett, Project Leader, Shell Advance Technical Partnership with Ducati:
“The Ducati MotoGP bike is the ultimate test bed and represents an unrivalled opportunity for Shell to trial new formulations under extreme conditions. This knowledge and formulation technology is directly transferred to all Shell Advance motorcycle oils, providing users with supreme performance and protection across all applications.”
At the core of this relationship lies a common passion for technology: Ducati develops its legendary race and road bikes, while Shell works to design high-performing fuel and lubricants for the benefit of bikers worldwide.