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More than 9 billion people are expected to live on Earth by 2050, up from 7 billion today. Asia’s fast-growing cities will absorb much of this growth, with three in four people living in urban centres. Billions of people will rise out of energy poverty.

As living standards improve for many across the world and more people buy their first refrigerators, computers or cars, energy use will rise. Total global energy demand could rise by up to 80% by mid-century from its level in 2000.

A range of sources will be needed to supply this vital energy over the coming decades. Up to 30% of the world’s energy mix could come from renewables in 2050, with hydrocarbons and nuclear providing the rest. At Shell we are finding ways to provide energy from cleaner sources and help customers use energy more efficiently.

More, cleaner, smarter energy

Shell continues to invest in developing innovative technologies to support new energy production. We are entering more challenging environments to unlock new resources and boosting production from existing fields. At the same time, we are using new technologies and an innovative approach to limit our impact on the environment and find effective ways to engage with communities near to our operations.

We are developing cleaner energy sources, such as natural gas, the cleanest burning hydrocarbon. From the extraction of the fuel to the generation of electricity, natural gas power plants emit around half the CO2 of coal power plants. Natural gas complements wind and solar power, which need a highly flexible backup supply when the wind stops or the sun goes down.

For our customers we offer advanced fuels and lubricants to help boost fuel efficiency, as well as driving tips and programmes to help save fuel.

We believe the most practical, commercially viable way to reduce CO2 from transport fuels over the next 20 years will be lower-carbon biofuels. Already one of the largest suppliers of biofuels, we have moved into biofuel production. Through the Raízen joint venture in Brazil, we are producing the lowest-carbon biofuels commercially available today in the form of ethanol from Brazilian sugar cane.

Out on the roads, our technology allows surfaces to be laid at lower temperatures, with lower CO2 emissions.