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Shell GameChanger-Local Motors DRIVEN design competition
Shell’s GameChanger team and Local Motors designed the crowd-sourced DRIVEN competition to show how open, collaborative teamwork can speed up innovation. An online community shared their creative designs to help meet mobility challenges in major cities.
A panel of Shell judges selected the Grand Prize Winner of the DRIVEN car design competition: the LM Urban Pod car from Paulo Encarnação is designed to help tackle the challenges of congestion in São Paulo, Brazil. The LM Urban Pod has received awards totalling $7,000.
It was chosen from five winning cars, each designed to overcome a mobility challenge in a selected city where Shell has a technology centre or a major project: Amsterdam, the Netherlands; Bangalore, India; Basra, Iraq; Houston, USA; and São Paulo, Brazil.
Members of the Local Motors online community www.local-motors.com voted to choose the best design in each city for a prize of $2,000.
The competition was launched in January 2012 by Shell’s GameChanger team and US car firm Local Motors. Its focus on the design of relevant and innovative vehicles for energy needs gives it the acronym DRIVEN.
It invited ideas from Local Motors’ online community and, when it closed in February, the competition had received over 170 entries. Each unique design included locally available energy sources and construction materials.
Smarter mobility
The number of cars on the road is expected to triple by 2050 and trucking activities double. At Shell we are finding innovative ways to help meet this growing demand while limiting carbon dioxide (CO2) emissions. Our approach, known as smarter mobility, includes developing more energy-efficient fuels and lubricants, investing in lower carbon alternatives, offering drivers fuel-saving tips and helping reduce CO2 emissions from road-building.
Shell GameChanger ─ turning ideas into reality
Shell’s GameChanger programme encourages inventors and innovators within and outside of Shell to come up with creative ideas to energy-related challenges. It chooses the best and provides funding and technical expertise to help turn them into commercial reality.
This competition is expected to help spark ideas around how to meet future mobility challenges.