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Road safety in the community
Every year, 1.3 million people are killed and up to 50 million injured in road traffic accidents worldwide. More than 90% of these casualties occur in low and middle income countries. We are working in partnerships to help address this.
In May 2011 the World Health Organisation launched the Decade of Action for Road Safety.
It includes a plan that encourages countries and communities to increase action to save lives on the world's roads.
Shell supports this initiative and already takes a range of approaches to help improve road safety.
We work with other companies to help set standards for the transport industry, share skills and resources, and influence governments to advance road safety legislation and raise safety standards for vehicles and drivers.
Our activities include continued support for local and national road safety programmes in many of the countries where we operate.
In Brunei, for example, the Tell-a-friend campaign to increase seat-belt wearing had reached nearly a fifth of the population within nine months of its launch in 2008.
It has now been adopted by over 70 organisations across the country.
Global Road Safety Partnership (GRSP)
Through the GRSP we work with international agencies, companies and governments on practical projects to reduce road accidents.
The GRSP has established the Global Road Safety Initiative (GRSI), which aims to improve road safety in targeted developing countries. Shell chairs and partly funds the initiative.
GRSI works across eight countries involving local organisations to implement programmes. Its “Safe to School – Safe to Home” project focuses on making sure that children travel or walk safely between home and school. We have replicated this programme close to our operations in Nigeria and Vietnam.
European Transport Safety Council (ETSC)
We are working with the European Transport Safety Council. The Council is a Brussels-based independent non-profit making organisation dedicated to reducing the numbers of deaths and injuries in transport in Europe. It provides expert advice on transport safety matters to the European Commission, the European Parliament, and Member States.
The ESTC is also a supporter of the Make Roads Safe campaign. This calls for international action to prevent accidents and fatalities on the world’s roads.
International Association of Oil and Gas Producers (OGP)
Through the OGP we have developed a set of Land Transportation Safety Recommended Practices for our industry. We believe that following these practices can significantly reduce road traffic injuries and fatalities. They can be used by OGP member companies in their own operations and with their contractors, for example when deciding which companies are qualified to bid on contracts.