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Exciting new technologies at Shell Eco-marathon Europe 2014

What do more than 3,000 students from 26 countries have in common when they gather in Rotterdam in May? They will each try to drive as far as possible on the equivalent of 1 kWh or 1 litre of fuel, with cars they designed and built themselves.

Students from Europe and Africa have developed innovative technologies and organized fascinating partnerships to squeeze those extra kilometres out of their cars. From 15-18 May, Rotterdam will again be the setting for one of the most impressive showcases on fuel efficiency and the future of mobility: Shell Eco-marathon Europe 2014.

200 teams have been invited to compete in two categories: the futuristic Prototype category and the UrbanConcept category, the latter of which features more conventional concept vehicles. The teams will have an extra challenge this year with the change in direction of the circuit, stimulating the students to adjust their driving strategies.

Dick Benschop, President-Director, Shell Netherlands said: “Last year we were struck by the spirit of the competition, the professionalism of the teams and the innovative design of the cars. This year we again expect to welcome guests from throughout Europe, together with tens of thousands of visitors from Rotterdam and beyond to support their local Shell Eco-marathon teams. It’s fantastic to see some of the brightest young minds working hard to come up with exciting fuel efficient vehicles. I wish all the teams luck and hope we see continued participation in the future.”

New teams, new technologies

2014 marks the first year that Shell Eco-marathon Europe is expanding with a strong participation from the African continent. Teams from Nigeria, Morocco and Tunisia will take up the challenge to compete against their peers from Europe.

In the design and construction phase of the vehicles, teams are using novel technologies, such as professional wind tunnel testing to optimize aerodynamics. Teams also work with new technologies such as 3D printing of the body parts and dashboard. Alongside technical partnerships with institutions and companies, some teams have also set up creative partnerships, including a primary school where young students design the graphics on the vehicle body. Throughout Europe several teams have also taken the initiative to obtain a license plate, allowing them to drive on public roads with their vehicle.

This year, for the first time, Shell has partnered with Eurosport to bring the event in front of a global television audience.  In a series of mini films on ‘The Road to Rotterdam’, the network will follow the excitement and progress of teams as well as the challenges they face in the build-up to the event. A full half-hour broadcast feature of the event will be aired in prime time in 54 countries in late May and June.

About Shell Eco-marathon

Shell Eco-marathon is one of the world’s most challenging student innovation competitions and takes place annually in Europe, America and Asia. The competition brings together current and future leaders, along with a broader public passionate about energy issues. It encourages debate around sustainable solutions to the challenge of rising global energy demand. 

At Shell Eco-marathon Europe a future generation of engineers and scientists aged 16-25 from around 27 countries compete in cars they design and build. Success is measured on who can drive the furthest on the equivalent of 1 kWh or 1 litre of fuel, thanks to their creative designs and technical know-how.

Shell Eco-marathon Europe aims to involve European citizens in challenges related to energy and mobility, while inspiring them to consider innovative solutions. With Rotterdam as the host city, Shell brings the competition closer to the public with a fit-for-purpose street circuit. Shell Eco-marathon Europe is a visible demonstration of Shell’s concern with helping the world to meet its growing energy needs in a responsible way and demonstrates its collaborative approach, bringing together students, partners and the public.

The 30th edition of Shell Eco-marathon Europe takes place from May 15-18 2014 for the third time in a row in Rotterdam, the Netherlands. Various activities around the challenge are offered at the venue to engage and inspire European citizens who are interested in the future of our energy and the technologies to meet our future needs. 

The Shell Eco-marathon is a global initiative with similar events in the US and Asia: 

Shell Eco-marathon Americas takes place from April 25-27 in Houston, USA and Shell Eco-marathon Asia takes place from February 6-9 in Manila, Philippines.

Royal Dutch Shell plc

Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam and New York stock exchanges. Shell companies have operations in more than 80 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com

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