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SECTION I: General Social Media Participation Guidelines

The following Participation Guidelines apply to anyone accessing or posting to Shell social media sites or blogs.

General Social Media Terms of Use

  • By using or accessing any of the Shell social media sites or blogs, you agree to comply with these Participation Guidelines as well as other engagement rules related to each specific social media platform (e.g. Facebook Statement of Rights and Responsibilities, Twitter Terms of Use, etc.). We may revise these Participation Guidelines as well as other specific engagement rules at any time without notice. Your use of or accessing the Shell social media sites or blogs after such changes constitutes your agreement to such changes.
  • All posts must be made by people who are 18 years of age or older.

Posting/Commenting

  • By posting to a Shell social media site or blog, you agree to be solely responsible for the content of all information you contribute, link to, or otherwise upload.
  • You agree that everything that you post shall be truthful, accurate, not misleading and offered in good faith and that you have the right to post such content/material.
  • You agree not to post any of the following:
    • False, misleading, or deceptive comments.
    • Materials in which the Shell Group does not own the IP rights or has the right to reproduce/upload or trademarked materials or materials that contain  confidential material or violate a third party’s right of publicity.
    • Any photos or comments that depict:
      • Unsafe practices
      • Offensive behavior
      • Profanity
      • Personal attacks
      • Illegal statements
    • Content attempting to impersonate someone else including, but not limited to customers, clients, Shell employees or other community members.
    • Content that is subject to an internal investigation or that refers to or otherwise speaks to ongoing litigation matters or investigations.
  • When disagreeing with others' opinions, keep it appropriate and polite.

Content Moderation

  • Content may be moderated. When moderated, comments will not be posted immediately. They will be screened for relevance to the topic and compliance with these Participation Guidelines and other specific engagement rules applicable to specific social media platforms.
  • If the name of the author (of the post) is not mentioned, the post will either be deleted or not posted (if moderation tool is available).
  • Any postings not in line with these Terms of Use will not be published, as determined solely by Shell in the sole discretion of Shell.
  • Shell reserves the right – for any reason – to remove or report any postings which could be deemed inappropriate by Shell in the sole discretion of Shell.
  • Repeated violations of these Terms of Use may result in a user being banned or blocked from the Shell page, communities and/or accounts.

Privacy Protection 

  • Be smart about protecting yourself, your privacy and the privacy of others. What you publish is widely accessible and will be around for a long time, so consider the content carefully prior to posting.
  • Do not post personal information including your social security number, identification card number, bank account or credit card information, or other sensitive personal information and any reference to personal information about others, including name or information that may be used to identify or locate another individual or that could otherwise be deemed to constitute invasion of another’s privacy.

Content/IP/Copyright 

  • Shell assumes no liability for errors or omissions in any material on Shell social media sites and blogs.
  • For any content you post on Shell social media sites or blogs, you warrant that it is your own original work or if it is covered by intellectual property rights owned by third parties, you represent and warrant that you have all rights to that  third party content and specifically grant to Shell a worldwide, perpetual, irrevocable, royalty-free and fully-paid, transferable right and license to exercise all copyright, publicity, moral rights and any other IP rights with respect to any such content you provide. Please refer to: Terms of Use on shell.com and Privacy Policy on shell.com.
  • We respect the intellectual property of others. If you believe that your work has been copied in a way that constitutes IP infringement, please go to the Contact us section on shell.com to submit questions or comments regarding such issues.

 

Disclosure of Identity 

  • If you have a material connection to Shell, you agree to post any connection that you may have to Shell (as an agency, incentivized blogger/brand ambassador, vendor, etc.).
  • If you have a material connection to Shell and you are posting a comment about our products or services, be sure to let everyone know your connection to Shell.
  • For suggestions on how to disclose a material connection to Shell, please refer to the Social Media Identity and Endorsement section (below).

Submitting Feedback, Queries and/or Complaints

  • We always appreciate your feedback and suggestions about Shell products and services. You understand that we may use them without any obligation to compensate you for them (just as you have no obligation to offer them).
  • While we appreciate and encourage your feedback, questions or issues related to specific Shell products and services, claims or customer service issues should not be submitted via Shell social media sites or blogs. Instead, please go to the Contact us section on shell.com to submit questions or comments regarding such issues.
  • Shell works hard to ensure these Participation Guidelines are adhered to in a fair and consistent manner. If you would like to report abuse, spam, fake profiles, etc., please see the platform specific links below:

SECTION II: Social Media Identity & Endorsement Guidelines

Understanding who is posting and their connection to Shell is important to ensure transparency and foster authentic discussions. The following Social Media Identity and Endorsement Guidelines outline disclosure best practices.

Social Media Identity Guidelines

  • If you have a material connection to Shell, you agree to post any connection that you may have to Shell (as an agency, incentivized blogger/brand ambassador, vendor, etc.).
  • If you have a material connection to Shell and you are posting a comment about our products or services, be sure to let everyone know your connection to Shell.

Endorsement Guidelines
Testimonials and endorsements must be truthful and not misleading.  To ensure full transparency, if there is a material connection between a person giving an endorsement or testimonial about Shell or its products or services that may affect how people evaluate the endorsement or testimonial, the connection should be disclosed. Below are recommended disclosures to use as a guide. The key is that the disclosure should be prominent and in close proximity to the endorsement/testimonial and should not be in a website footer, terms of service or privacy policy.

Editorial blog

  • Disclose any product, service or compensation provided by a marketer.
  • Disclosure requirement:
    • As part of editorial copy
    • "I received ____ from (Shell/Brand) as a sample to review, etc".

Review blog

  • Disclose any product, service or compensation provided by a marketer.
  • Disclosure requirements to be included as part of editorial copy:
    • "I received (X product or service) from (Shell/Brand) to review"
    • "I was paid by (Shell/Brand) to review this (X product or service)"
    • Create "Disclosure and Relationships" section on website

Video Sharing Sites

  • Disclosure options to be included as part of video content:
    • "I received (X product or service) from (Shell/Brand) to review/create this video”
    • "I was paid by (Shell/Brand) to review/create this video"
    • As part of video description

Photo Sharing Sites

  • Disclosure requirement to be included as part of photo description:
    • "I received (X product or service) from (Shell/Brand) to create this”
    • "I was paid by (Shell/Brand) to create this"

Social Media Sites

  • Disclosure options to be included as part of photo, video description or status update:
    • "I received (X product or service from (Shell/Brand)”
    • "I was paid by (Shell/Brand)”
    • Link to "Disclosures and Relationships" section on profile

Twitter

  • Disclosure requirement to be included:
    • Must clearly state one of the following hashtags within tweet:
      • #spon (sponsored) or #paid (paid)
    • Link to "Disclosures and Relationships" section on profile

*Nothing in these Terms of Use, nor in any material contained in Shell social media pages is intended to override the corporate separateness of the Shell companies. For convenience and simplicity, terms like “Shell,” “our” and “we” are sometimes used where no useful purpose is served by identifying any particular Shell Company. Similarly each Shell Company may have business relationships with many customers, suppliers, governments and others. For convenience and simplicity, words like venture, partnership, partner and affiliation are used to indicate business relationships involving common activities and interests, and those words may not indicate precise legal relationships.

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