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Shell says developed countries must be "well down the road" towards zero emission transport systems by 2050

Tan Chong Meng, Shell’s EVP for B2B and Lubricants, addresses Michelin Challenge Bibendum 2010

Rio de Janeiro - Shell today said that developed countries should be well down the road towards the target of zero emission transport systems by 2050. Tan Chong Meng, Shell’s Executive Vice President for B2B and Lubricants, made the statement as he took part in a panel on “Energy, Climate and Transport Scenarios” at Michelin’s Challenge Bibendum sustainable mobility conference.

Chong Meng said: “The consensus reached at the Intergovernmental Panel on Climate Change Summit in Copenhagen was that the limit beyond which climate change becomes unmanageable is a two-degree increase above pre-industrial levels. This, surely, must be society’s objective.”

He added that the development and uptake of new technologies is a big part of the challenge: “Shell’s research found that in the twentieth century, it took 30 years for new energy types to capture 1% of the market due to the time it takes to hone production methods and build sufficient human and industrial capacity. It should in principle be possible to speed up the deployment of new technology, but this requires government support. With the two-degree objective in mind, countries must use all economic, regulatory and educational levers at their disposal.”

Chong Meng acknowledged that industry, too, has a key role to play. “As one of the world’s largest transport fuel and lubricant providers, we are doing what we can to help customers use less fuel and emit less today,” he said. “We are calling our strategic response to the challenge of sustainable transport ‘smarter mobility’.”

Smarter mobility comprises a range of innovations in three key areas: smarter products, smarter use and smarter infrastructure. Among the smarter mobility innovations is Shell FuelSave, a new fuel formula launched by Shell in 2009 which helps drivers save up to one litre per tank, based on a 50-litre fill up. Shell also launched FuelSave Partner this year, a new fuel management solution for commercial transport fleets which helps them manage fuel consumption, save as much as 10% of fuel, and emit less CO2.

Chong Meng also unveiled Shell’s latest innovation in the smarter mobility package: Shell Ecobox™. This is an alternative to traditional plastic packaging, delivering oil to customers more efficiently and resulting in 89% less plastic landfill waste.

Chong Meng concluded: “By focusing on delivering smarter fuels and lubricants for our customers and promoting more efficient use of resources, incremental improvements can be achieved which amount to a significant impact at scale and over time.”

For further information about Shell’s smarter mobility, visit www.shell.com/smartermobility .



Notes to editors

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 90 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com

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