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Shell launches "Smarter Mobility" - innovations for cleaner, more efficient transport today

Downstream Director, Mark Williams addresses Michelin Challenge Bibendum 2010

Shell today unveiled a package of innovations, dubbed "Smarter Mobility", aimed at speeding up the global shift to cleaner, more energy-efficient road transport. Shell launched the concept at Michelin’s Challenge Bibendum sustainable mobility conference.

Shell’s Downstream Director, Mark Williams said: “A big part of Shell’s business is about providing the fuels, lubricants and even road surfaces that make it possible for people and goods to move around in motor vehicles. So customers faced with energy, climate and economic challenges can turn to us for ways to save fuel and emit less CO2.”

Williams went on to say: “While electric vehicles, hydrogen and advanced biofuels all have huge potential, there will not be enough of them to make a real difference for another decade or more. That’s too long, so we’re acting now to make today’s transport system cleaner and more efficient. We’re calling it ‘Smarter Mobility.’”

Through “Smarter Mobility”, Shell is helping its customers today in three main ways:

Smarter products

With smarter use of new additives, today’s petrol and diesel can yield big savings. Today Shell Fuel Economy formula products are available in over 21 countries. In 2009, Shell launched its most advanced Fuel Economy formula fuel to date, Shell FuelSave, which helps customers save up to one litre per tank with every fill.*

In addition to smarter fuels, smarter products include more efficient lubricants, and even innovative plastics that allow carmakers to create lighter, more fuel-efficient vehicles.

Smarter use

Smarter products deliver even better results when used in smarter ways. So, for example, Shell is offering fleet operators a service called FuelSave Partner that electronically tracks fuel use and recommends different speeds, routes and driving styles to optimise economy. FuelSave Partner can cut fleet fuel use by as much as 10%.

Shell also offers fuel economy driving advice to motorists, runs competitions to promote more efficient driving, and has deployed celebrity FuelSave “ambassadors” around the world to encourage smarter use of fuel.

Smarter infrastructure

Shell is helping to develop a more energy efficient global road transport infrastructure. An example is a process designed to produce and lay asphalt at lower temperatures – the Shell WAM Foam Process, which reduces overall energy consumption by between 25% and 35% compared to conventional asphalt.

A simple, economic, lower carbon road surface, Shell Instapave, is being rolled out in Latin America and India to replace fragile, dusty and unsafe dirt roads and it can be ready for use in as little as 30 minutes after it is laid.

For further information about Shell’s “Smarter Mobility”, visit www.shell.com/smartermobility 

* Based on a minimum tank size and fill up of 50 litres. Comparison between a standard gasoline with the same characteristics as the previous Shell formula and that same standard gasoline containing our new instantaneous fuel economy formula. Actual savings may vary according to vehicle, driving conditions and driving style.

Enquiries

Shell Global Media Relations - David Williams +31 64625 5831
Shell Brasil Media Relations - Ricardo David +55 21 3984 7691 / Carina Andion +55 21 3984 7897

Notes to editors

Royal Dutch Shell plc
Royal Dutch Shell plc is incorporated in England and Wales, has its headquarters in The Hague and is listed on the London, Amsterdam, and New York stock exchanges. Shell companies have operations in more than 100 countries and territories with businesses including oil and gas exploration and production; production and marketing of liquefied natural gas and gas to liquids; manufacturing, marketing and shipping of oil products and chemicals and renewable energy projects. For further information, visit www.shell.com .


Cautionary note
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 34% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘intend’’, ‘‘may’’, ‘‘plan’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘probably’’, ‘‘project’’, ‘‘will’’, ‘‘seek’’, ‘‘target’’, ‘‘risks’’, ‘‘goals’’, ‘‘should’’ and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for the Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserve estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2009 (available at www.shell.com/investor  and www.sec.gov ). These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, 31 May, 2010. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

The United States Securities and Exchange Commission (SEC) permits oil and gas companies, in their filings with the SEC, to disclose only proved reserves that a company has demonstrated by actual production or conclusive formation tests to be economically and legally producible under existing economic and operating conditions.  We may have used certain terms in this press release that SEC's guidelines strictly prohibit us from including in filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov . You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

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