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Downstream strategy
In our Downstream businesses, our emphasis remains on sustained cash generation from our existing assets and selective investments in growth markets.
The implementation of our strategy will see us actively manage around three themes in Downstream:
- operational excellence and cost efficiency. We strive to maximise the uptime and operating performance of our asset base, and to reduce costs and complexity through a series of continuous improvement programmes;
- portfolio concentration. We are refocusing our refining portfolio on the most efficient facilities – those that best integrate with crude supplies, marketing outlets and local petrochemical plants; and
- selective growth. We aim to maintain or grow our margins in our core heartland regions, with selective expansion in countries such as China, India and Brazil, which have high growth potential. This includes researching, developing and marketing biofuels.
Three keys to winning
Operational Excellence
- Brand
- Cost discipline
- Improving manufacturing availability
- Asset integrity
Concentrating the portfolio
- Re-focused asset base
- Maximize value in heartlands
Selective growth
- Marketing + selective manufacturing
- Product innovation
- Brazil, Middle East and Asia Pacific
