Strategy
Shell is delivering a competitive and innovative strategy. We will continue the strategic drive to grow the upstream businesses, with ongoing selective investment in downstream.
Main content | back to top
Our strategy
Our strategy seeks to reinforce our position as a leader in the oil and gas industry while helping to meet global energy demand in a responsible way. We strive to create competitive returns for shareholders. Safety, environmental and social responsibility are at the heart of our activities.
Outlook
Shell’s growth agenda aims to deliver $175-$200 billion of total cash flow from operations for 2012-2015, net capital spending of $120-$130 billion and a competitive dividend for shareholders.
Investment priorities
Shell is allocating capital according to specific strategic themes, with unique technology, fiscal and market characteristics, and executing a global portfolio strategy. By looking at strategy through this thematic lens, Shell can allocate capital and technology most effectively in each play.
Discover more
Information about Royal Dutch Shell plc.
