Choosing the right engine oil can be tricky.  Synthetic oil or mineral? What level of viscosity?  These questions, along with deciphering the numbers on the oil bottle, make for a daunting task for many motorists. 

Now motorists can be confident in choosing the right oil for their car or bike, following the launch of a new, improved website that guides them through the process step-by-step. 

The new Shell LubeMatch site (www.shell.com/lubematch) allows motorists quickly and conveniently to identify the correct engine oil, and includes leading Shell Lubricants brands such as Shell Helix for cars, Shell Advance for motorbikes and Shell Rimula for trucks and heavy-duty diesel engines.

Searching by vehicle type, make and model, Shell LubeMatch offers drivers recommendations on the best Shell oil for their vehicle, and then allows them to email the recommendations to their account for future reference.

Louise Horobin, Global Brand Manager at Shell Lubricants said, “Most motorists don’t want to be overloaded with loads of technical information about engine oils.

We believe there is a real need for simple, personalised information and guidance on which engine oil motorists should be using in their vehicles – and that is what Shell LubeMatch provides.”

New features of Shell LubeMatch include:

  • Easy-to-use functionality, with the ability to search by vehicle type rather than product brand
  • Improved look and feel, including images of product packaging and a directory of where to buy, for easier identification by motorists
  • Ability to email recommendations to the user for future reference*

*Functionality available in select markets only.

Shell LubeMatch is a global tool available in 26 languages across 120 countries, making it the most comprehensive and integrated lubricant selection tool available. The redesign of Shell LubeMatch follows the increasing popularity of the original tool. In 2010, the existing LubeMatch site received over seven million hits; with the new tool, usage is predicted to hit at least 10 million by the end of 2011.

New Shell Lubricants website
The development of Shell LubeMatch also forms part of a newly designed Shell Lubricantswebsite for motorists. The site provides information on all Shell Lubricants products, as well as insights into how the latest technology offers enhanced benefits for drivers and their vehicles.

The new Shell LubeMatch site is available at:

For further information, please contact:

Sarah Tavakoli
Edelman
Email:  sarah.tavakoli@edelman.com.  
Tel: +44 203 047 2009

Notes to Editors

About Shell Lubricants

  1. The term “Shell Lubricants” collectively refers to Shell Group companies engaged in the lubricants business. They manufacture and blend products for use in a range of applications, from consumer motoring to mining and power generation to commercial transport. Shell’s portfolio of lubricant brands includes Pennzoil®, Quaker State®, Shell Rotella, Shell Helix, Shell Advance, Shell Rimula, Shell Tellus, Monarch, and Jiffy Lube®. Shell has leading lubricants research centres in Germany, Japan (joint venture with Showa Shell), UK, and the USA.

  2. Our products are manufactured and marketed in more countries than any other lubricants supplier’s, enabling us to supply to our largest customers. We are expanding rapidly into emerging markets while continuing to seek growth in our heartland markets.

  3. In 2002, Shell acquired Pennzoil-Quaker State Company to become the No. 1 lubricants marketer in the USA. Pennzoil motor oil has been one of the leading motor oil brands in the USA since 1985.

  4. In 2006, Shell acquired a 75% share in Tongyi, which is China’s leading independent lubricant manufacturer. Today Shell is the leading international lubricants supplier in China and has the third largest share of China’s rapidly growing market

  5. We focus on developing products and services that provide both superior protection and efficiency.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general.

Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them.

These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries” and “Shell companies” as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence.

The companies in which Shell has significant influence but not control are referred to as “associated companies” or “associates” and companies in which Shell has joint control are referred to as “jointly controlled entities”. In this press release, associates and jointly controlled entities are also referred to as “equity-accounted investments”.

The term “Shell interest” is used for convenience to indicate the direct and/or indirect (for example, through our 24% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements.

Forward-looking statements are statements of future expectations that are based on management’s current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements.

Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management’s expectations, beliefs, estimates, forecasts, projections and assumptions.

These forward-looking statements are identified by their use of terms and phrases such as ‘‘anticipate’’, ‘‘believe’’, ‘‘could’’, ‘‘estimate’’, ‘‘expect’’, ‘‘intend’’, ‘‘may’’, ‘‘plan’’, ‘‘objectives’’, ‘‘outlook’’, ‘‘probably’’, ‘‘project’’, ‘‘will’’, ‘‘seek’’, ‘‘target’’, ‘‘risks’’, ‘‘goals’’, ‘‘should’’ and similar terms and phrases.

There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation):

(a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell’s products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition;

(g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions;

(j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions.

All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements.

dditional factors that may affect future results are contained in Royal Dutch Shell’s 20-F for the year ended December 31, 2010 (available at www.shell.com/investor and www.sec.gov - opens in new window). These factors also should be considered by the reader. Each forward-looking statement speaks only as of the date of this press release, 5th December.

Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms in this press release, such as resources, that the United States Securities and Exchange Commission (SEC) guidelines strictly prohibit us from including in filings with the SEC. U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website www.sec.gov - opens in new window. You can also obtain these forms from the SEC by calling 1-800-SEC-0330.