Shell Lubricants and MOBIS sign regional distribution deal

Shell Lubricants has recently signed a regional lubricants distribution agreement with MOBIS Middle East FZE (MOBIS) to supply exclusive Shell Helix oil products for Hyundai car dealers and consumers in the Middle East, Africa and select CIS countries.

Under the terms of the agreement, MOBIS, spare parts distributors for Hyundai and Kia motors in the region, will benefit from a 3-year deal to distribute Shell Helix HX5 AH to Hyundai dealers and consumers in key markets within the region. The new engine oil product has been co-branded with Hyundai and Shell Helix, and has been developed exclusively for Hyundai petrol and diesel engine cars. 

Mr. Hyung Yong, Lee, Managing Director, MOBIS Middle East, said: “We have always intended to develop a new product line for our Hyundai vehicles. Our global partnership with Shell lubricants has enabled us to join our efforts to produce an exclusive lubricants product line”. “With Shell Lubricants’ leading position in the lubricants market, we are confident that the new product quality and service standards will satisfy both our requirements and those of our customers’, ” added Mr. Lee.

Amr Adel, General Manager, Shell Lubricants Middle East, Central Asia and East, said: “We are delighted with our new supply and distribution deal with MOBIS in the Middle East.
This is in line with our aim to develop long-term relationships with global carmakers and original equipment manufacturers, which help us, -and, them - grow their businesses successfully. We are investing heavily in research and development to ensure that we deliver differentiated technology which adds value for our customers.”

The recent announcement comes on the back of extending the global lubricants agreement between Shell and Hyundai till 2015. Under the extended agreement, Shell will continue to provide Hyundai with both factory and service fill lubricants. Shell and Hyundai will also collaborate on lubricants research and development and joint marketing activities across Hyundai’s service network.