Shell lubricants launches - Clean on the Inside - Campaign at the Abu Dhabi Motor Show

The campaign is designed to communicate the active cleansing technology of Shell Helix Ultra, which has been tested against tough rally and F1 racing conditions. Shell Helix Ultra motor oil is designed to enhance engine cleansing - preventing dirt build up and improving performance. Commenting on the launch, Amr Adel, General Manager of Shell Lubricants said: “Lots of drivers already prefer to use Shell Helix products, but many other consumers don’t realise how our products keep engines clean and running at their maximum potential. From Ferrari F1 racing to World Rallying, we have a proven track record of working with the toughest, most demanding drivers, to ensure our products deliver the benefits motorists need on the road. We hope that this campaign turns drivers’ priorities inside-out, inspiring them to clean up their act when it comes to their engines.” The new formulation of Helix has been tested for absolute performance with special endorsements from various car manufacturers around the globe, such as Ferrari, VW, Mercedes-Benz, Daimler Chrysler and BMW. Leading World Rally Championship driver Jan Kopecky states, “All drivers face an uphill struggle to keep their engines performing at their peak. To lead races, we need to be 100 per cent in tune with our engines whatever the conditions. Shell Helix Ultra is our safeguard against any challenge.” The complete range of Shell Helix products have a blend of special cleansing agents that actively cleans the engine and lock away harmful dirt, while continuously maximising lubrication and wear protection for cars.