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SHELL ADVANCES ‘SMARTER MOBILITY’ SOLUTIONS AT COMMERCIAL VEHICLES MIDDLE EAST

Mid East road transport companies told to be more efficient at region’s only dedicated industry conference

Road transport, fleet and logistics managers from across the Middle East were urged to streamline operations and become more fuel efficient by an industry expert at the Commercial Vehicles Conference this week.


Jörg Spanke, Business Manager of Fuels at Shell Technology Centre UK, said that amid increasing global fuel demand coupled with its spiralling costs, transport companies in the Middle must find smarter fuel solutions.


Outlining Shell’s new ‘Smarter Mobility’ solutions, Spanke highlighted the newly formulated Shell Diesel Extra. First launched in the UAE in July 2011, the cleaner, more efficient diesel is capable of saving fuel by up to three per cent over the lifetime of a commercial truck, while also reducing its CO2 emissions by 55 tonnes every year.


In the grand scheme of things, if a standard fleet of 100 trucks travelling 100,000 kilometres per year (35 litres per 100km) was to use Shell Diesel Extra, a total of 105,000 litres would be saved annually. In monetary value, at current diesel prices of AED3.50 per litre, AED 367,500 could be saved every year.


Spanke added that transport companies are now taking note. “Drivers, fleet managers and industry operators in the Middle East now demand engine protection and greater fuel efficiency,” he said. “We want to show how our solutions can help make our customers achieve greater energy efficiency today and prepare them for tomorrow.”


In addition to improving engine efficiency as well as lowering fuel related carbon footprint, Shell Diesel Extra also helps prevent fuel system corrosion and reduces foaming when refueling, thereby reducing maintenance costs and downtime.


Continued Spanke: “Shell’s leading scientists have used the latest technology to develop advanced fuels and lubricants that help make our customers more energy efficient. We are also developing advanced fuel management systems and Shell FuelSave Diesel for heavy duty vehicles to enable better handling of fuel consumption and fuel-related emissions.”


Spanke was addressing delegates on the second day of the Commercial Vehicles Conference, which is running alongside the Commercial Vehicles Middle East exhibition at the Dubai International Convention and Exhibition Centre concluding today (Thursday).


He also highlighted Shell’s new Rimula R6 engine lubricant at the conference – a fully synthetic lubricant that reduces fuel consumption.


Alexandria Robinson, Project Manager for Commercial Vehicles Middle East said, “Shell has been actively involved in launching solutions comprising of advanced products and business support services, underpinned by leading technological innovations and developments.”


“Their contribution to this year’s edition of the Commercial Vehicles Middle East exhibition and conference is highly valued.”


The Commercial Vehicles Conference offered professionals managing a diverse range of fleets an opportunity to discuss ways to improve efficiency, re-evaluate their costs and processes, and implement better business practices.


With more than thirteen technical and leadership sessions conducted by industry experts, the high-level conference focussed on green fuel technologies for better efficiencies, basics of vehicle selection and the resources, tools and techniques that could enable operators to run an efficient road transport fleet.


It attracted technical and operational fleet managers from across the GCC and wider Middle East region, as well representatives from Government departments and transport authorities in the UAE.


Organised by Streamline Marketing Group, the third edition of Commercial Vehicles Middle East is the region's only event dedicated to commercial vehicles, parts and services.


The exhibition and conference has established the UAE as a regional focal point for the commercial vehicles industry, attracting major exhibitors including Title Sponsor Mercedes Benz, Tyre Sponsor Michelin, along with Renault Trucks, Arabian Automobiles, Isuzu, Hino, IVECO, Daimler Middle East, and Emirates Transport.